The Hoka OneOne Bondi – what makes this running shoe so different?

For Australian runners, the Bondi B/ Bondi Low/ Bondi Speed/ Bondi 2/ Bondi 3 in all its incarnations has been the shoe that grabbed so much attention when Hoka first came to Australia back in 2011, the shoe that most users of Hoka OneOne running gear will have at least one pair of, and that probably offers the clearest first experience to new wearers of what Hoka OneOne means.

See the grey ones in the middle – that was my first pair of Bondi Bs! It kind of gets me emotional, and then I just feel grateful for the new colour schemes 🙂 Click on the picture for my first ever writeup of the Bondi B as well.

The Hoka OneOne Bondi puts 24.5mm of superlight cushioning under the forefoot, 29mm under the heel, and in the latest model – the Bondi 3 – it weighs in at 315g in a US8.5 men’s model and 267g in a US6.5W women’s model. You couldn’t possibly fit that much marshmallow under someone’s foot without tripling the weight of the shoe, but running on marshmallows is one of the most typical ways we hear new Hoka runners describe the feeling of the Bondi. Running on clouds, running on a trampoline, running on pillows – these are also common ways for runners to describe their first experience of the Bondi.

Fast forward 3 years, and the Bondi is a very advanced new animal with the same classic midsole and a number of champion endurance athletes singing its praises. #toldyouso

When you strap the Bondi to tired legs, or when you’re deep into a half-marathon or full marathon with less fatigue than you might be used to, suddenly the shoes weigh next to nothing and those clouds you’re running on feel like they’re racing toward the horizon. That, of course, is subjective. Read more of this post

New models & new colours – Hoka OneOne hitting Australia hard this week.

There are a boatload of upgrades and new models hitting this week. Capital city shoe specialists should have these starting to appear on shelves by Wednesday afternoon. Psyched!  🙂

First off the boat, the new Bondi. We think it looks pretty hot. You’re welcome to agree.

New for Australian runners, the Spring/Summer 2013 edition of the Bondi 2, breathable with a tougher upper, more padding behind the Achilles, and the same super-comfortable underfoot feel that defines every shoe from Hoka OneOne.

New for Australian runners, the Spring/Summer 2013 edition of the Bondi 2, breathable with a tougher upper, more padding behind the Achilles, and the same super-comfortable underfoot feel that defines every shoe from Hoka OneOne. Great for road, dry trail, and days when your legs or feet just feel like they need some extra loving.

There is a new Grey/White/Fushia women’s Bondi arriving next month, but this week we have the new women’s Bondi Speed 2 in sizes USW6-11. That’s right, women’s Hoka now Read more of this post

First look at new Hoka OneOne, arriving in August

Want to see what you stand to win in the Hoka Running Story Competition?

Up top you can see one of the new men’s Tarmac in a road-suited black, blue, and silver. The women’s Tarmac is looking hot in a variety of dewberry, orchid, and grey. The designers have been playing with some pretty sexy varieties of purple and you’re going to see more of that used in different ways when the new range arrives because there are a lot more shoes to look at than we’re showing you just yet.

And the NEW model that you get a taste of in August will be the women’s Kailua. The model pictured is the Kailua Tarmac, but we’re also looking forward to the release of the Kailua Trail. It’s basically Hoka OneOne’s racing flat, putting 5mm less foam under your forefoot and heel but with some clever engineering work from the Hoka Genius Department to keep you flying at your next road race. If you love hard surface running but have resisted Hoka OneOne because of your fear of the chunk, then this will be the shoe that helps it all make sense.

You’ll try Hoka OneOne. You’ll go for a run.

And you’ll Keep Running.

Hoka running story and new gear

One competition end, another begins, and some hot fan love.

Just answer the question at the end in the comments section for your chance to WIN!

Our Facebook competition was massive fun and everybody who wrote in made our day. We were going to give our prizes randomly but then you all started telling us your stories, penning poetry, and writing love ballads about running shoes.

We understand this, don’t worry. They make us feel special inside too, from our feet, through our calves and shins, up inside our knees, all over our quads and hamstrings, ITBs, butts, lower back, and core. Just like any miracle running shoe should!

So before we launch our next little competition, we just wanted to share some of our favourite answers from the competition to win a pair of newly released 2013 running shoes from Hoka OneOne.

The new Bondi 2 is so HOT Hoka had to make it super-breathable. Feel the cooling breeze rush across your feet in this baby...

The new Bondi 2 is so HOT Hoka had to make it super-breathable. Feel the cooling breeze rush across your feet in this baby…

Danielle Cullen was on of the first respondents to really get our attention. Why?

I do endurance horse racing (80 – 320km) and my horse will love me (and you!) forever if I get off and run next to her more often!!

That’s a nice distance for covering by heart-powered motor, we didn’t know there was a sport with horses that went that far, and the idea that a pony might also become a fan of our superlight, super-cushioned running shoes was intriguing, to say the least. Nice one, Danielle!

It never occurred to us to sell horse shoes. Thanks for the idea Danielle!

It never occurred to us to sell horse shoes. Thanks for the idea Danielle!

From the unusual to the familiar – Tristan Watson told us a story that we frequently hear from runners in one form or another. Maybe they just want to do their local bridge run. Maybe, like Olivia Stefek, another Facebooker, they’re after a City2Surf PB. Maybe like Kiwi triathlete Suzie Clark they’re having no end of calf and achilles pain, as they contract their calf to swim, extend it to ride, and then smash it to bits in an unforgiving shoe on the run leg. Tristan, though, is out there, and dreaming of distances that blow people’s minds.

Well I have been running again for the last 3 years with ITB issues, patello-femoral pain, and medial meniscus issues, all of which, and I am being serious here, have dissipated since wearing the Stinson Evo. I have conquered long runs up to 8hrs. Climbs and descents that I never thought possible, and these shoes have been a major factor in allowing me to pursue my dream of running 100 miles. I hope to run C2K in 2014.

Think about the hill sessions you do in training, how dead your legs feel on the last repeat. And that’s after, what – half an hour? two hours? C2K is short for Coast to Kosciuszko. It’s a 240+km run from the east coast port of Eden to the very top of Australia. For most runners, it’s more than 30 hours of running up one very long hill. Once more, think about how smashed up you feel from one hour of hill training. Good luck Tristan. Live the dream!!

Red for quickness, black goes with everything - wicked new black, red, and white Evo for shredding trails anywhere and everywhere (and maybe even the occasional Iron Man)

Red for quickness, black goes with everything – wicked new black, red, and white Evo for shredding trails anywhere and everywhere (and maybe even the occasional Iron Man)

And as exciting as it was to see all the applications from runners who are new to Hoka World, we do our background checks. One cheeky entry said

I have heard so much good stuff about these shoes and I’m desperate to try them for myself! (but I’m so poor from over committing to some expensive races this year :P)

Perhaps the triathlete submitting that one should have changed their job description from ‘Government Lawyer’ to something more struggle-grade! Besides, we figure that with the pounding these shoes save you, they’re also saving at least two visits to the physio/masseuse/chiro of your choice. Bargain, Marvin!

New Bondi Speed - a more typical choice for triathlon. More breathable upper, glovelike interior, greater ankle comfort, and funky new speedlace and toe bumper.

New Bondi Speed – a more typical choice for triathlon. More breathable upper, glovelike interior, greater ankle comfort, and funky new speedlace and toe bumper.

As many other entertaining, moving, and funny entries as there were, Daniel Richmond from Perth deserves not just a mention but a place in Hoka history for his unsolicited poem. If he can run as well as he can rhyme, he should be near the podium at this year’s Kep Ultra, that’s for sure!

In 2012 it was “Time to Fly”, I saw these new Hoka One One’s & gave them a try.
My feet they felt awesome & recovery was great, finding these Hoka’s it must have been fate.
Hills were a breeze & trails were fun, all I wanted to do was get out & run!

TNF100 came around fast,but with Hoka’s on my feet, all I had was a blast.

2 hours thirty I smashed off my time, and I was ecstatic as I flew over that line!
Everyone asked, “So what’s your secret Dan”, i smiled & said, “Hoka One One, I’m a big fan”.
Couldn’t possibly run in anything else, now get out there & grab some & see for yourself!
Evo’s, Tarmacs’s & Bondi’s too, I own every pair, now how about you?!… Oh what a shoe

Love Hoka One One.

Huh? Huh? See what I mean?

Melanie could have looked HOT in the new grey/fushia women's Evo on the left, but instead she's going to RUN hot in the cyan, white, lime Tarmac on the right.

Melanie could have looked HOT in the new grey/fushia women’s Evo on the left, but instead she’s going to RUN hot in the cyan, white, lime Tarmac on the right.

And of course the win did ultimately go to Currumbin‘s Melanie Black, a mum of three who wrote in saying that she’d like to win a pair of the new cyan, citrus, white women’s Tarmac so she

can smash my Parkrun PB of 17:34 and hopefully improve the plantar fasciitis that is giving me grief at the moment.

We’re big fans of anybody who wants to smash their PB, the community-focused team at Parkrun, and we recognise that plantar fasciitis is EVIL and must be stopped – so, Melanie, we hope your sweet new running experience from Hoka OneOne helps you achieve your goals! Congratulations.

Our next competition is not for a pair of shoes. It is for some tasty limited edition gear out of the USA. Only ten of these have been brought into Australia, and if you want it, you need to tell us in the comments below

WHY, in 30 words or less, do you NEED this very cool limited edition Hoka OneOne baseball cap in your life?

Entertain, inform, or completely blow our minds in 30 words or less and this Ltd Ed. Hoka OneOne cap could be yours.

Entertain, inform, or completely blow our minds in 30 words or less and this Ltd Ed. Hoka OneOne cap could be yours.

We have the nicest customers!

Adhiyatni first got in touch with us a bit over a week ago to ask some questions about where she could buy Hoka OneOne in Canberra and which model might work best for her. Today, out of nowhere, there’s a lovely homemade poster on our wall.

Thanks Adhiyatni. Welcome to Hoka OneOne.

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Hoka OneOne Run 4 Your Life magazine’s ‘next big thing’.

Cheers to the runners at Run 4 Your Life magazine for their review of the Tarmac. Recent articles by a number of journalists are finally drawing attention to the practice of buying reviews. With the almost constant string of positive reviews that Hoka OneOne running shoes receive it probably appears that we engage in this practice, but no.

We don’t fly reviewers to exotic locations, we don’t fork out cash for comment, and we usually ask for reviewed shoes to be returned so they can be sent out to events like this weekend’s Elite Energy Ultimate Tri at Forster as part of our demo stock. We don’t do anything fancy, we just make a truly revolutionary running shoe that works brilliantly for most people who end up running in it, whatever their reason.

visit http://www.HokaOneOne.com.au to see our full range as available to Australia and New Zealand

Tarmac and Evo written up in latest Inside Sport

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