The Hoka OneOne Bondi – what makes this running shoe so different?

For Australian runners, the Bondi B/ Bondi Low/ Bondi Speed/ Bondi 2/ Bondi 3 in all its incarnations has been the shoe that grabbed so much attention when Hoka first came to Australia back in 2011, the shoe that most users of Hoka OneOne running gear will have at least one pair of, and that probably offers the clearest first experience to new wearers of what Hoka OneOne means.

See the grey ones in the middle – that was my first pair of Bondi Bs! It kind of gets me emotional, and then I just feel grateful for the new colour schemes 🙂 Click on the picture for my first ever writeup of the Bondi B as well.

The Hoka OneOne Bondi puts 24.5mm of superlight cushioning under the forefoot, 29mm under the heel, and in the latest model – the Bondi 3 – it weighs in at 315g in a US8.5 men’s model and 267g in a US6.5W women’s model. You couldn’t possibly fit that much marshmallow under someone’s foot without tripling the weight of the shoe, but running on marshmallows is one of the most typical ways we hear new Hoka runners describe the feeling of the Bondi. Running on clouds, running on a trampoline, running on pillows – these are also common ways for runners to describe their first experience of the Bondi.

Fast forward 3 years, and the Bondi is a very advanced new animal with the same classic midsole and a number of champion endurance athletes singing its praises. #toldyouso

When you strap the Bondi to tired legs, or when you’re deep into a half-marathon or full marathon with less fatigue than you might be used to, suddenly the shoes weigh next to nothing and those clouds you’re running on feel like they’re racing toward the horizon. That, of course, is subjective. Read more of this post

The Maximalist Shoe Trend: Who started it?

Well, we did, obviously  🙂

And it’s fun to note that Hoka OneOne has been around more or less exactly as long as the minimalist shoe trend, as observed by Alister McMillan in his discussion of where runners are heading in 2014 in the Executive Life section of today’s issue of The Australian. Brands that wait for trends to happen will never create them.

Read this article then  check out the new 2014 range of Hoka OneOne Conquest, Bondi, Rapa Nui, Kailua and Stinson, which will be arriving and shipping mid next week. These will also be available from a running specialist near you.

The article by Alister McMillan in The Australian national newspaper announcing the coming of age of maximalism Jan 24 2014

The article by Alister McMillan in The Australian national newspaper announcing the coming of age of maximalism Jan 24 2014

Hoka OneOne Demo Tour, Australia

The Hoka OneOne Demo Tour will be live shortly. If you didn’t get along to any of our demo runs last year, it’s a simple but very fresh idea.

Based from a running group, tri group, or specialist shoe store’s venue of choice, we (Hoka) turn up with a bunch of our latest shoes. You put on a pair that fits. We all go for a run, 5 to 15km depending what everybody’s up for. If you enjoy yourself, you can buy shoes from our stockist. If you don’t, well that’s a shame. Maybe next time.

See what we’re saying? It’s all for you, the runner, and at no obligation.

Central Coast, Melbourne, and Brisbane dates are to be confirmed, as are more dates around Sydney, Penrith , and Cronulla.

The Running Company, Potts Point. Wednesday August 8th, 6:30pm .

FootPoint Shoe Clinic, Mosman. Saturday August 18th, 8am.

Forster in cooperation with Mary Yule’s running group and Manning Shoes, Saturday August 25th, 7am. Venue TBA

More dates and locations to come. Get to the one nearest to you.

Hoka OneOne Australia Demo Tour starts July 21

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Minimal Schminimal – Barefoot Fad On Way Out?

Every shoe has its place, and for some that place is on your feet as you cross cold tiled floors to hit the bathroom at 3 in the morning. The last pair of Vibrams that I saw as I was leaving Boulder, Colorado were these nasty suede skin-coloured numbers on a hipster ordering a beer at the Laughing Goat on Pearl Street. How appropriate, I thought, considering that about a mile further down that same historic street, The Boulder Running Company is selling maybe 6 pairs a month of these toilet-shufflers, while at the same time selling 200-300 pairs of Hoka One One Mafate, Bondi, and Stinsons.

Even as a recent addition to the Hoka catalogue, I ran briefly on the weekend in Moab with a dude who’s already on his second pair of Stinsons. He got about 450 miles (only 700km) out of his first pair before they felt flat. This is because they use probably the softest EVA in the Hoka workshop, but he still went and got 2 more pairs. It seems the thing thata lot of people (or maybe a small group of loud people) don’t get is that Hoka are trying to harness and develop new technologies in a different way. There may be some durability issues that are being addressed gradually as the shoe evolves, but the benefits – for many people at least – radically outweigh their reservations. And with what seem to be tougher outsoles coming on the 2012 lines, this issue will diminish in time.

Early adopters and outliers, though, will likely continue to have a blast, as fencesitters gripe and moan. Ha! To them I say that Hoka aren’t for everyone, just like downhill skiing, iPhones, and Kanye West.

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