Hoka OneOne 2014: Best in Show

The Hoka OneOne Conquest, due in 2014.

Outdoor Retailer in the US is the gear guru’s Lollapalooza, it’s Christmas for technical material heads, it’s the Big Day Out for mountaineers, adventurers and athletes, without the drifting piles of garbage and retro rock carried past drunk teenagers by strong summer winds.

Basically, Outdoor Retailer is the place to be if you’re into innovation, functional equipment, and want to know what’s going to blow up over the next 12 months.

Guess what? We told you so.

Hoka best in show

Hoka OneOne – the evolution continues

Hoka OneOne in 2013 is very much the same as Hoka OneOne in 2010 – an innovative and super comfortable running shoe.

But, clearly, a couple of things have changed. No longer is Hoka OneOne a brand with one, big, bright yellow Hulk foot of a shoe that is visible from outer space. In fact, the latest shoes from Hoka – the Rapa Nui and the Kailua – look almost normal. But they’re not – not entirely.

One of the most common questions we get at running and triathlon expos that we go to and demo runs that we put on from time to time is, ‘what’s the difference between the models?’. It’s not the most exciting sounding question, it’s definitely not as intriguing as, ‘what makes these different?’ (I mean, have you seen our shoes?) but it is a great question to answer. Answering the simple question, ‘what’s the difference between the models?’ is probably the easiest way to explain the evolution of Hoka OneOne, and therefore to understand just where the new Rapa Nui and Kailua fit in.

Current models, a comparison

Current models, a comparison

So here, briefly, is the evolution of the Hoka range. Read more of this post

New models & new colours – Hoka OneOne hitting Australia hard this week.

There are a boatload of upgrades and new models hitting this week. Capital city shoe specialists should have these starting to appear on shelves by Wednesday afternoon. Psyched!  🙂

First off the boat, the new Bondi. We think it looks pretty hot. You’re welcome to agree.

New for Australian runners, the Spring/Summer 2013 edition of the Bondi 2, breathable with a tougher upper, more padding behind the Achilles, and the same super-comfortable underfoot feel that defines every shoe from Hoka OneOne.

New for Australian runners, the Spring/Summer 2013 edition of the Bondi 2, breathable with a tougher upper, more padding behind the Achilles, and the same super-comfortable underfoot feel that defines every shoe from Hoka OneOne. Great for road, dry trail, and days when your legs or feet just feel like they need some extra loving.

There is a new Grey/White/Fushia women’s Bondi arriving next month, but this week we have the new women’s Bondi Speed 2 in sizes USW6-11. That’s right, women’s Hoka now Read more of this post

And now…. The New Bondi

That’s right. We figured that the boat is almost here so it’s okay to whip you all up into a frenzy of frothing shoe excitement. We’ve had a sample of the new improved Bondi on hand for a couple of months now and haven’t been able to say anything about it. But our patience, and yours, will be rewarded in just a couple of weeks.

We do love the Speeds, and there are more sky-blue and party-red Bondi arriving too, but we’re wondering, is this the best-looking Bondi yet? Anthracite, grey and yellow, soon to hit the shelves of your local running specialty shops – including the newly added Hoka retailers Running Edge in Hobart, The Runners Shop in Canberra, and The Running Company in Potts Point.

New for Australian runners, the Spring/Summer 2013 edition of the Bondi 2, breathable with a tougher upper, more padding behind the Achilles, and the same super-comfortable underfoot feel that defines every shoe from Hoka OneOne.

New for Australian runners, the Spring/Summer 2013 edition of the Bondi 2, breathable with a tougher upper, more padding behind the Achilles, and the same super-comfortable underfoot feel that defines every shoe from Hoka OneOne.

Running shoes for 2013: R4YL magazine

Tarmac 2013

I have to say that we are fans of Run 4 Your Life magazine. They constantly demonstrate the maturity needed to consider and appreciate a range of different approaches to running and running technology. We’re especially stoked that they have recognized that Hoka OneOne is a new concept done well.

MBT, for those who don’t know the brand, is Masai Barefoot Technology, developed from the idea that many Masai in Africa protect their feet by tying pieces of car tyre underneath them. We see a marked difference between Hoka and MBT, despite initial visual similarities. Aside from the differences in weight and performance, MBT try to achieve their goal of enlivening the muscles by creating an instability platform. Hoka keeps the muscles alive on the run for longer by providing a dependable stability platform.

Bondi and Tarmac Jan 2013 r4yl cover

Hoka OneOne Run 4 Your Life magazine’s ‘next big thing’.

Cheers to the runners at Run 4 Your Life magazine for their review of the Tarmac. Recent articles by a number of journalists are finally drawing attention to the practice of buying reviews. With the almost constant string of positive reviews that Hoka OneOne running shoes receive it probably appears that we engage in this practice, but no.

We don’t fly reviewers to exotic locations, we don’t fork out cash for comment, and we usually ask for reviewed shoes to be returned so they can be sent out to events like this weekend’s Elite Energy Ultimate Tri at Forster as part of our demo stock. We don’t do anything fancy, we just make a truly revolutionary running shoe that works brilliantly for most people who end up running in it, whatever their reason.

visit http://www.HokaOneOne.com.au to see our full range as available to Australia and New Zealand

Journey of a million steps

That’s right, this pair of Bondi B that I cut in two the other day each must have landed close to a million times with the distance that they covered. And, frankly, they were still feeling good when they were retired. Tears in the long-suffering uppers and grip that had finally ripped off just meant it was time for the next pair.

Will you get the same mileage from your Hoka? Probably not. I wanted to really beat these up and see how long they would keep feeling good, however ragged they got along the way. So don’t start writing in to say your shoes got ratty after just a couple of hundred miles. Where are you running? In a supermarket? Your shoes should be dirty after the first 5 hours my friend! Everybody runs different, which is just one of the many things we should all love about running.

If you run like a drunken monkey and put 500km on a normal pair of trainers before they’re ready for the furnace, I’d still expect you to have more fun for longer in a pair of Bondi B, Tarmac or Evo. And if you think that’s just crazy, check out our friend Jane Trumper – she got over 2,000km out of her shoes, and she’s vertically challenged. That means she must have got, like, I dunno – a billion strides out of hers. Right Jane?   : )

One more vid to come before we take these to New Zealand for the Barfoot & Thompson World Triathlon Grand Final in October, so tune in for a closer look at the main features of Hoka design when we post that for you next week.

Now go run!

 

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