Hoka’s cutting edge technology

There might be a lot of shoes that deserve to be cut in half by runners, but surely not Hoka! Nevertheless, here’s a great dissection of the shoe (yeah, that was a pun) by a Hoka OneOne fan.

1. Crazy outside but sane inside: As you can see in second photo in this post, the outsides of the shoe have a lot of visible foam. I think it stabilizes the wide sole, cups the heel and almost cradles the rest of the foot aside from simply giving Hoka One One shoes a very distinctive and recognizable look.  After slicing the shoe in half I realized that’s part of the secret: the shoe is a big party on the outside promising a different experience – and it is different ride: it is a wide shoe, it’s taller (although some of the height appearance may be a trick on the eyes because of the tall foam on the outside) and the cushioning is pretty luxurious, especially at the beginning. But looking at the cross-section it’s a lot more basic and definitely more akin to what you’d envision a “normal” running shoe to look like to the point of the above photo almost looking like it is another shoe. And for me, this combination of crazy but sane really works.

continue reading here…

What a great idea! Reminds me of something we did a little while ago….  🙂

Hoka OneOne Bondi reviewed, running technology hailed.

Hoka OneOne Bondi reviewed, running technology hailed.

From Run 4 Your Life magazine, 2013 Running Shoe Review issue, Feb-March 2013 issue.

Running shoes for 2013: R4YL magazine

Tarmac 2013

I have to say that we are fans of Run 4 Your Life magazine. They constantly demonstrate the maturity needed to consider and appreciate a range of different approaches to running and running technology. We’re especially stoked that they have recognized that Hoka OneOne is a new concept done well.

MBT, for those who don’t know the brand, is Masai Barefoot Technology, developed from the idea that many Masai in Africa protect their feet by tying pieces of car tyre underneath them. We see a marked difference between Hoka and MBT, despite initial visual similarities. Aside from the differences in weight and performance, MBT try to achieve their goal of enlivening the muscles by creating an instability platform. Hoka keeps the muscles alive on the run for longer by providing a dependable stability platform.

Bondi and Tarmac Jan 2013 r4yl cover

Adventure racer Guy Andrews reviews Hoka OneOne Stinson Evo

3-time Uncle Toby’s Ironman series winner, adventurer racer, elite personal trainer, and host of www.guyandrews.tv, Guy Andrews gives his impressions of the mixed terrain racer from Hoka OneOne, Stinson Evo.


Hoka OneOne Run 4 Your Life magazine’s ‘next big thing’.

Cheers to the runners at Run 4 Your Life magazine for their review of the Tarmac. Recent articles by a number of journalists are finally drawing attention to the practice of buying reviews. With the almost constant string of positive reviews that Hoka OneOne running shoes receive it probably appears that we engage in this practice, but no.

We don’t fly reviewers to exotic locations, we don’t fork out cash for comment, and we usually ask for reviewed shoes to be returned so they can be sent out to events like this weekend’s Elite Energy Ultimate Tri at Forster as part of our demo stock. We don’t do anything fancy, we just make a truly revolutionary running shoe that works brilliantly for most people who end up running in it, whatever their reason.

visit http://www.HokaOneOne.com.au to see our full range as available to Australia and New Zealand

Hoka OneOne’s NEW Bondi B – first pics: Grey Power!!

Hoka OneOne v. Coast 2 Kosci PT. 3: former orthotics wearer, Kieron Blackmore

Kieron Blackmore is well known to most trail runners around Sydney. He’s a race day regular who had some unfinished business with Coast 2 Kosciuszko – business now finished. Nice one, Kieron!
I went round to put him in some Hoka OneOne Bondi Bs just over a week before this year’s race. To the best of my knowledge, he walked around on a bit of carpet and had a little shuffle on the treadmill before turning to them on race day for his first long run without heavily built up orthotics in 10 years.

Kieron Blackmore

My 240km Coast to Kosci Hoka experience:

I got my first pair of Hoka (Bondi) shoes a week before C2K. I had a run a total of 10 kms in them before C2K but that was enough for me to think ‘these just might delay foot pain at C2K’. I started off from Boydtown Beach in a pair of wide 4E A*** Gel Nimbus. At the first rendezvous I changed into my Hokas with the intention of trying them out for a few hours. That few hours turned into the rest of the race! Normally the base of my feet get really sore after 100 kms from the constant pounding they get. I thought this was an inevitable consequence of long distance running regardless of what shoes we wear. However, to my great delight the Hokas took care of that. No foot pain whatsover. I did get a nasty blister on my right underfoot after 150 kms and I smashed my big toe to bits on a small rock at 210 kms but neither of these affected my ability to run/walk/stagger/shuffle to the end.

Hoka convert here :-))) Praise be to Deityofyourchoice.

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