Hoka’s Julien Chorier podiums The North Face TransGranCanaria

Hoka OneOne’s recent 100-mile athlete addition is the European supremo, Julien Chorier. He has also recently picked up sponsorship from Compressport (copying Scott Hawker there maybe – nice one Scotty!). In the lead-up to the weekend’s epic ultra and 2nd event in the Ultra-Trail World Tour series for the year, Julien and a couple of his European Hoka teammates ran around the island demonstrating some of the upcoming new Hoka kit for 2014. Careful, some of these photos may get you over-excited, especially if you already have more than 4 pairs of Hoka OneOne in your current running rotation.

Endurance running champion Julien Chorier, in his high performance mystery Hoka OneOne, set for release July 2014

But of course, more important than the pre-event running around with photographers and trail journos was the team’s running across the island – 125km and 8,500+m elev. gain – for TransGranCanaria itself. Meghan M Hicks from iRunFar.com reports that Chorier’s strategy of running a controlled and steady race, persisting in the top 5 until opportunities became available later in the day paid solid dividends, with a move past Timothy Olsen in the final 20km allowing him to grab 2nd place behind legend & ultimate winner Ryan Sandes.

Hicks also reported after the event that there was shock as organisers called Sandes to say that he had been disqualified for failing to produce his space blanket at the finish line. However, they had asked for his ‘cover’, an expression which meant little to many of the competitors and he was reinstated shortly after once the confusion was cleared up, as he had indeed had his space blanket in his pack as required.

Julian Chorier (Hoka OneOne), Ryan Sandes (Salomon Running-Red Bull), Timothy Olson (The North Face)

For Meghan M Hicks round-up of the race, go here

For information about Hoka OneOne running shoes, local Australian running stockists, or to buy online, go here

Before Kilian’s videos, there were Meltzer’s…

1 pair of Hoka Mafate – 9 days – 450 miles – 720km

“His feet are perfect”. Ha! The most 100-mile-winning runner, Karl Meltzer, finishing the 2,064 mile (3,300km) Pony Express run with his signature distance, a 100-miler.

Going out to all the runners getting their head in the Great North Walk zone. Whether you’re doing 104km or 110 miles, there’s gonna come a point when it just hurts.

Ooh yeah.

Watch out for instores coming up – early morning Sunday October 30 with Sydney Striders and Sydney Running Centre, Edgecliff, and the evening of Thursday November 3 at 6pm we’ll be fitting shoes at Northside Crows Nest for the Northside Running Group’s 6:30 evening jog, then we’re looking at Sunday November 20 around the trails in Manly.

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