Where’s Hoka OneOne taking you?

Hoka fans

From Obesity to World Recordholder.

We hear a lot of pretty incredible feedback from people running in Hoka about what the shoe has helped them to overcome. It can be part of a return to running, increased mileage, or even something they report as part of their recovery from conditions such as plantar fasciitis, calf tears, Achilles issues, shin splints, and knee pain. But sometimes we find amazing stories without even realizing that Hoka was a part of them.

A few weeks ago, Hoka OneOne inadvertently featured in a story in the South Morning China Post about well-liked ultrarunner Andre Blumberg and his preparations for serious ultrarunning through his use of altitude training. Andre used to be unhappy with his physical condition and has taken on the challenge of self-improvement in the most radical way, now chasing down a Grand Slam by attempting 4 of the major US 100-milers within a calendar year.

Andre Blumberg in his Ultimate Direction 12L Ultimate Series vest, Salomon shorts, and Hoka OneOne Stinson Evo.

We have been on the feet of pace and first-run record-setting ultrarunners completing multiple long races about the world, including Jane Trumper’s first-woman-across-the-Simpson-from-the-centre-of-Australia 670km last year. But I have only now come across the story of Carrie Swidecki, as she has just tweeted us in the past couple of days.

OK, it’s not your typical athlete story, although Carrie did set an endurance record.

That’s right. Carrie set a 48-hour dance record. 49 hours, 3 minutes, and 22seconds…. to be precise.

As amazing as that is in its own special way, what’s utterly fantastic is that Carrie is a couch story. Couch story? Couch-to-5k, couch-to-marathon, couch-to-ultra – Carrie was obese, but is now an ambassador for healthy childhood diets in schools, American schools. She found a goal in life when she first played the computer game Dance Dance Revolution, only to ever achieve her goals shoe would first need to lose over 30kg. Overcoming her own unhappiness through computerised dance challenges and willpower, she has now set 5 World Records, with the latest one being achieved in June this year over more than 2 days of X-Box-based rumpshaking.

And guess which dance shoes she wore…

 

And now…. The New Bondi

That’s right. We figured that the boat is almost here so it’s okay to whip you all up into a frenzy of frothing shoe excitement. We’ve had a sample of the new improved Bondi on hand for a couple of months now and haven’t been able to say anything about it. But our patience, and yours, will be rewarded in just a couple of weeks.

We do love the Speeds, and there are more sky-blue and party-red Bondi arriving too, but we’re wondering, is this the best-looking Bondi yet? Anthracite, grey and yellow, soon to hit the shelves of your local running specialty shops – including the newly added Hoka retailers Running Edge in Hobart, The Runners Shop in Canberra, and The Running Company in Potts Point.

New for Australian runners, the Spring/Summer 2013 edition of the Bondi 2, breathable with a tougher upper, more padding behind the Achilles, and the same super-comfortable underfoot feel that defines every shoe from Hoka OneOne.

New for Australian runners, the Spring/Summer 2013 edition of the Bondi 2, breathable with a tougher upper, more padding behind the Achilles, and the same super-comfortable underfoot feel that defines every shoe from Hoka OneOne.

One competition end, another begins, and some hot fan love.

Just answer the question at the end in the comments section for your chance to WIN!

Our Facebook competition was massive fun and everybody who wrote in made our day. We were going to give our prizes randomly but then you all started telling us your stories, penning poetry, and writing love ballads about running shoes.

We understand this, don’t worry. They make us feel special inside too, from our feet, through our calves and shins, up inside our knees, all over our quads and hamstrings, ITBs, butts, lower back, and core. Just like any miracle running shoe should!

So before we launch our next little competition, we just wanted to share some of our favourite answers from the competition to win a pair of newly released 2013 running shoes from Hoka OneOne.

The new Bondi 2 is so HOT Hoka had to make it super-breathable. Feel the cooling breeze rush across your feet in this baby...

The new Bondi 2 is so HOT Hoka had to make it super-breathable. Feel the cooling breeze rush across your feet in this baby…

Danielle Cullen was on of the first respondents to really get our attention. Why?

I do endurance horse racing (80 – 320km) and my horse will love me (and you!) forever if I get off and run next to her more often!!

That’s a nice distance for covering by heart-powered motor, we didn’t know there was a sport with horses that went that far, and the idea that a pony might also become a fan of our superlight, super-cushioned running shoes was intriguing, to say the least. Nice one, Danielle!

It never occurred to us to sell horse shoes. Thanks for the idea Danielle!

It never occurred to us to sell horse shoes. Thanks for the idea Danielle!

From the unusual to the familiar – Tristan Watson told us a story that we frequently hear from runners in one form or another. Maybe they just want to do their local bridge run. Maybe, like Olivia Stefek, another Facebooker, they’re after a City2Surf PB. Maybe like Kiwi triathlete Suzie Clark they’re having no end of calf and achilles pain, as they contract their calf to swim, extend it to ride, and then smash it to bits in an unforgiving shoe on the run leg. Tristan, though, is out there, and dreaming of distances that blow people’s minds.

Well I have been running again for the last 3 years with ITB issues, patello-femoral pain, and medial meniscus issues, all of which, and I am being serious here, have dissipated since wearing the Stinson Evo. I have conquered long runs up to 8hrs. Climbs and descents that I never thought possible, and these shoes have been a major factor in allowing me to pursue my dream of running 100 miles. I hope to run C2K in 2014.

Think about the hill sessions you do in training, how dead your legs feel on the last repeat. And that’s after, what – half an hour? two hours? C2K is short for Coast to Kosciuszko. It’s a 240+km run from the east coast port of Eden to the very top of Australia. For most runners, it’s more than 30 hours of running up one very long hill. Once more, think about how smashed up you feel from one hour of hill training. Good luck Tristan. Live the dream!!

Red for quickness, black goes with everything - wicked new black, red, and white Evo for shredding trails anywhere and everywhere (and maybe even the occasional Iron Man)

Red for quickness, black goes with everything – wicked new black, red, and white Evo for shredding trails anywhere and everywhere (and maybe even the occasional Iron Man)

And as exciting as it was to see all the applications from runners who are new to Hoka World, we do our background checks. One cheeky entry said

I have heard so much good stuff about these shoes and I’m desperate to try them for myself! (but I’m so poor from over committing to some expensive races this year :P)

Perhaps the triathlete submitting that one should have changed their job description from ‘Government Lawyer’ to something more struggle-grade! Besides, we figure that with the pounding these shoes save you, they’re also saving at least two visits to the physio/masseuse/chiro of your choice. Bargain, Marvin!

New Bondi Speed - a more typical choice for triathlon. More breathable upper, glovelike interior, greater ankle comfort, and funky new speedlace and toe bumper.

New Bondi Speed – a more typical choice for triathlon. More breathable upper, glovelike interior, greater ankle comfort, and funky new speedlace and toe bumper.

As many other entertaining, moving, and funny entries as there were, Daniel Richmond from Perth deserves not just a mention but a place in Hoka history for his unsolicited poem. If he can run as well as he can rhyme, he should be near the podium at this year’s Kep Ultra, that’s for sure!

In 2012 it was “Time to Fly”, I saw these new Hoka One One’s & gave them a try.
My feet they felt awesome & recovery was great, finding these Hoka’s it must have been fate.
Hills were a breeze & trails were fun, all I wanted to do was get out & run!

TNF100 came around fast,but with Hoka’s on my feet, all I had was a blast.

2 hours thirty I smashed off my time, and I was ecstatic as I flew over that line!
Everyone asked, “So what’s your secret Dan”, i smiled & said, “Hoka One One, I’m a big fan”.
Couldn’t possibly run in anything else, now get out there & grab some & see for yourself!
Evo’s, Tarmacs’s & Bondi’s too, I own every pair, now how about you?!… Oh what a shoe

Love Hoka One One.

Huh? Huh? See what I mean?

Melanie could have looked HOT in the new grey/fushia women's Evo on the left, but instead she's going to RUN hot in the cyan, white, lime Tarmac on the right.

Melanie could have looked HOT in the new grey/fushia women’s Evo on the left, but instead she’s going to RUN hot in the cyan, white, lime Tarmac on the right.

And of course the win did ultimately go to Currumbin‘s Melanie Black, a mum of three who wrote in saying that she’d like to win a pair of the new cyan, citrus, white women’s Tarmac so she

can smash my Parkrun PB of 17:34 and hopefully improve the plantar fasciitis that is giving me grief at the moment.

We’re big fans of anybody who wants to smash their PB, the community-focused team at Parkrun, and we recognise that plantar fasciitis is EVIL and must be stopped – so, Melanie, we hope your sweet new running experience from Hoka OneOne helps you achieve your goals! Congratulations.

Our next competition is not for a pair of shoes. It is for some tasty limited edition gear out of the USA. Only ten of these have been brought into Australia, and if you want it, you need to tell us in the comments below

WHY, in 30 words or less, do you NEED this very cool limited edition Hoka OneOne baseball cap in your life?

Entertain, inform, or completely blow our minds in 30 words or less and this Ltd Ed. Hoka OneOne cap could be yours.

Entertain, inform, or completely blow our minds in 30 words or less and this Ltd Ed. Hoka OneOne cap could be yours.

Hoka OneOne Demo Tour, Australia

The Hoka OneOne Demo Tour will be live shortly. If you didn’t get along to any of our demo runs last year, it’s a simple but very fresh idea.

Based from a running group, tri group, or specialist shoe store’s venue of choice, we (Hoka) turn up with a bunch of our latest shoes. You put on a pair that fits. We all go for a run, 5 to 15km depending what everybody’s up for. If you enjoy yourself, you can buy shoes from our stockist. If you don’t, well that’s a shame. Maybe next time.

See what we’re saying? It’s all for you, the runner, and at no obligation.

Central Coast, Melbourne, and Brisbane dates are to be confirmed, as are more dates around Sydney, Penrith , and Cronulla.

The Running Company, Potts Point. Wednesday August 8th, 6:30pm .

FootPoint Shoe Clinic, Mosman. Saturday August 18th, 8am.

Forster in cooperation with Mary Yule’s running group and Manning Shoes, Saturday August 25th, 7am. Venue TBA

More dates and locations to come. Get to the one nearest to you.

Hoka OneOne Quote of The Week

This one landed on our Facebook page this week from triathlete Stuart Matthewman. We’ve been sponsoring the run legs this year at the Elite Energy Tri Series, so he dropped by our stand on Saturday for a bit of a chat and left with a new pair of shoes. We told him to ease into them so he raced 20km the next day. Here’s how he went  🙂

Guys – spoke to you in Batemans Bay on Saturday re my plantar fasciitis issues and purchased the Bondi. I did end up wearing them Sunday and managed a 20min PB for the 20k from my last Ultimate race. This despite only doing 1 17k run in the last month. I can not adequately describe the difference these shoes made. I know they wont fix my problem but to be able to run pain free for the first time in 7 months gives me some hope for Port. Thanks again.

-Stuart Matthewman, Facebook, 2.4.2012

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