The Hoka OneOne Bondi – what makes this running shoe so different?

For Australian runners, the Bondi B/ Bondi Low/ Bondi Speed/ Bondi 2/ Bondi 3 in all its incarnations has been the shoe that grabbed so much attention when Hoka first came to Australia back in 2011, the shoe that most users of Hoka OneOne running gear will have at least one pair of, and that probably offers the clearest first experience to new wearers of what Hoka OneOne means.

See the grey ones in the middle – that was my first pair of Bondi Bs! It kind of gets me emotional, and then I just feel grateful for the new colour schemes 🙂 Click on the picture for my first ever writeup of the Bondi B as well.

The Hoka OneOne Bondi puts 24.5mm of superlight cushioning under the forefoot, 29mm under the heel, and in the latest model – the Bondi 3 – it weighs in at 315g in a US8.5 men’s model and 267g in a US6.5W women’s model. You couldn’t possibly fit that much marshmallow under someone’s foot without tripling the weight of the shoe, but running on marshmallows is one of the most typical ways we hear new Hoka runners describe the feeling of the Bondi. Running on clouds, running on a trampoline, running on pillows – these are also common ways for runners to describe their first experience of the Bondi.

Fast forward 3 years, and the Bondi is a very advanced new animal with the same classic midsole and a number of champion endurance athletes singing its praises. #toldyouso

When you strap the Bondi to tired legs, or when you’re deep into a half-marathon or full marathon with less fatigue than you might be used to, suddenly the shoes weigh next to nothing and those clouds you’re running on feel like they’re racing toward the horizon. That, of course, is subjective. Read more of this post

Malcolm Law’s Mountainous New Zealand Challenge: 50 Marathons in 50 Days

ew Zealand’s Malcolm Law is a master when it comes to running on the ragged edge. We’re big fans 🙂

Here’s an article from the latest issue of UltraFit magazine outlining a challenge and an opportunity. Malcolm is doing something amazing and daunting in 2015. If you’ve ever wanted to run trails in New Zealand, you might never have a better chance to do something equal parts spectacular and meaningful.

UltraFit Malcolm Law Story Jan-Feb 2014 100 png

Loving the finish line.

A good friend of ours in Sydney, Rob Mason, went out looking for a sub-3-hour marathon.

He thought there might be one in Canberra.

Nope. Nothing too special in Canberra.

But whatever happens in our nation’s capital in 12 days time, Rob is still a bigger winner than Australia’s next Prime Minister.

Why?

Because he just has to be a bigger winner than Tony Abbott or Kevin Rudd, which isn’t too much of a challenge.

Especially given that he went out and got his sub-3:00 at the Gold Coast, and made it look this good.

Job done! Great run by Rob Mason, Gold Coast 2013.

Job done! Great run by Rob Mason, Gold Coast 2013.

Way to rock your Hoka, Rob!

The North Face 100: Top 10 Tips for Newbies

Continuing the great tradition of ‘Top 10’ lists which may delight, misinform, or annoy you, here is our list of Top 10 Tips for first-timers running the fantastically unmissable North Face 100 in the Blue Mountains in barely 12 days from now. Whether you haven’t run 100km before, or you just haven’t run this particular 100km… Enjoy!

The Hoka OneOne Australia Top 10 Tips for TNF100 Newbies

  1. If marathon distance is the furthest you’ve ever raced or trained, savour the moment when you pass the 42.2km mark. You still have 57.8km to go.

    You only get a buckle… if you don’t buckle.

  2. Keep your pack as light as functionally possible, but remember that most of the elite runners who carry a 59 gram rain shell are usually back in their hotel room before sunset.
  3. Guys, stick to one lycra garment – shirt, or pants. Not both at once. Please.

    Try to find that happy middle ground where technical fabrics and individuality meet.

  4. Try to spend more time running than talking about running. You’ll have more to talk about later.
  5. Death by chafing is worse than death by hypothermia, which is worse than death by effort. Lube everything and keep running. You’ll be fine.

    NOOOOOOOOOOOOOOOO!!!!!! And that’s just the shirt.. (prevention, prevention, prevention . . .)

  6. Press ‘start’ on your GPS watch 5 seconds before the race actually starts. Then you can press ‘stop’ before you get your Finish photo taken. Then yours will be different than everyone else’s. Difference is good.

    Typical ultra starting line…

  7. Shuffling 7km/h up Kedumba on 80km legs is about the same as running 34km/h on flat road without a backpack.
  8. No pain, no elevation gain.

    Fortunately, the sky isn’t full of vicious flying lizards.

  9. There is a hospital at the final checkpoint. You do not want to stay there. Keep running.

    Of course, some runners belong in a hospital.

  10. The nice thing about racing 100km is that nearly everyone gets at least one good patch. But it’s what you do with the bad patch that makes the difference. A runner has just dropped you, your legs hurt, your stomach is in a somersault, it’s so cold, and you ask yourself ‘why am I doing this?’ The answer is at the finish line. Just. Keep. Running.

Hoka OneOne Bondi reviewed, running technology hailed.

Hoka OneOne Bondi reviewed, running technology hailed.

From Run 4 Your Life magazine, 2013 Running Shoe Review issue, Feb-March 2013 issue.

Some call it The Jesus Shoe

We are getting a steady flow of entries from runners with their Hoka Moment of 2012 for our latest competition. What was your big moment in Hoka OneOne in 2012? Did you start running again, did you go sub-3 at the marathon, was it a 10km PB, or were you just happy to run without pain from plantar fasciitis or shin splints for a change?

It can be long or short, but tell us how Hoka OneOne helped your running moment happen in 2012 for your chance to win limited edition gear.

Here is a story which might help you understand why some people call it The Jesus Shoe, a piece of footwear that occasionally delivers seemingly unlikely miracles. A Sydney to Hobart sailor, Pete went from back injury in the Sydney to Hobart through people telling him his running days were finished to quick half-marathon, successful first marathon, and a 4th male in his first 12-hour race in just one year, and he says Hoka made it possible for him.

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Thepete Effects’ Hoka Moment of 2012

My year of 2012 started really bad with a back injury from the sydney to hobart race keeping me out of running for a few months while trying to prepare for my first marathon in April. I rehabbed the back in the gym, stopped running for a while and then got better slowly, then started running and overtrained like all sh*t and wound up with a bruised heelbone and couldn’t even walk for 3 weeks. I was completely dejected and missed alot of sailing commitments as well as my marathon and wondered whether I’d come back from it.

Everyone in my life was telling me to stop running and give up the marathons but i really wanted to come back so did my research and came across Hokas and when i started walking again decided to try a pair (by now it was the end of May). I fell in love with my crazy new shoes and started walking and doing 5 to 10 minutes of running at a time and slowly started building and building and when I finally got a long run of 18kms in I was feeling confident enough to target the Melbourne Marathon in October, so I bit the bullet and entered and also threw in the Sydney Half Marathon for good measure. I had no idea what my fitness was like in Sydney. By now I’d bought a new pair of Stinson Tarmacs and was feeling good but clueless on my fitness. I was running a lot more but only kept loose check on my speed more the kms I was doing .

And feeling bloody great I took 9 minutes off my time from the year before injury and coming in at 91 minutes feeling stoked as hell. Amazed? I couldn’t believe it. I then tried to just keep my focus for Melbourne as I’d never run more than 31kms before and just wanted above all else to enjoy my first one and be keen to come back for more. So nervous as hell but smiling I found myself on the start of the marathon in the 3hr 40 group thinking that was a realistic goal for me to stick with for a bit and reasses around halfway. I got into it and just focused on the job and at around 20 kms found myself with the 3 :20 bus feeling comfortable.

I hung around with the group until the 30 km mark and decided I’d go for it. I was feeling good and while it did get hard I focused and ended up grinding out a 3 hour 17 first mara! I was completely stunned after the year I’d had and how close i was to the edge while I wasn’t training and felt bloody fantastic. And I couldn’t have done it without my Hokas, which I have a serious problem with if you ask any of my mates who get tired of me talking about them! Since then i know its 2013 but i couldn’t get the idea of the Narrabeen 12hr out of my head and I’ll keep it short since I’ve ranted so much but i ended up somehow coming in as 4th male with 106.9kms and being awarded the trophy for best rookie ultra runner. I’m amazed still how well it all has gone and look forward to more long runs with my Hokas! My goals for this year aren’t totally set yet but I’m going to try do 2 more 100km races and see how much more I can learn about myself and ultra running and get closer to my dream of running Coast2Kosci!

Sorry for the rant mate but it has been a real emotional year and i hope you like the story.

Yeah Pete – we LOVE your story. It’s the kind of story we hear so much from people who take the chance on our shoes. It’s just even more miraculous than usual. We’re pumped for you and hope your Hoka story encourages a few more people to share theirs.

Keep those entries coming in! What was your Hoka moment of 2012?

Bondi 2013 all 3

Two All New Women’s Running Shoes for 2013.

 

New women’s Tarmac for 2013!!

Here you can see the spunky new Cyan, White, and Citrus Tarmac in all its sky blue fresh glory, alongside the hot new Black and Fuchsia Tarmac, in all its seductive hotness.

Which do you like better?

Stinson Tarmac Cyan-White Tarmac 2013 Sky Blue nice Tarmac 2013 blue n fuchsia

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