Hoka’s Julien Chorier podiums The North Face TransGranCanaria

Hoka OneOne’s recent 100-mile athlete addition is the European supremo, Julien Chorier. He has also recently picked up sponsorship from Compressport (copying Scott Hawker there maybe – nice one Scotty!). In the lead-up to the weekend’s epic ultra and 2nd event in the Ultra-Trail World Tour series for the year, Julien and a couple of his European Hoka teammates ran around the island demonstrating some of the upcoming new Hoka kit for 2014. Careful, some of these photos may get you over-excited, especially if you already have more than 4 pairs of Hoka OneOne in your current running rotation.

Endurance running champion Julien Chorier, in his high performance mystery Hoka OneOne, set for release July 2014

But of course, more important than the pre-event running around with photographers and trail journos was the team’s running across the island – 125km and 8,500+m elev. gain – for TransGranCanaria itself. Meghan M Hicks from iRunFar.com reports that Chorier’s strategy of running a controlled and steady race, persisting in the top 5 until opportunities became available later in the day paid solid dividends, with a move past Timothy Olsen in the final 20km allowing him to grab 2nd place behind legend & ultimate winner Ryan Sandes.

Hicks also reported after the event that there was shock as organisers called Sandes to say that he had been disqualified for failing to produce his space blanket at the finish line. However, they had asked for his ‘cover’, an expression which meant little to many of the competitors and he was reinstated shortly after once the confusion was cleared up, as he had indeed had his space blanket in his pack as required.

Julian Chorier (Hoka OneOne), Ryan Sandes (Salomon Running-Red Bull), Timothy Olson (The North Face)

For Meghan M Hicks round-up of the race, go here

For information about Hoka OneOne running shoes, local Australian running stockists, or to buy online, go here

2013 Hoka OneOne running top now available online

That’s right! Now available online to Australia for $35 including delivery, men’s in black on white, women’s in pink on white. These super-breathable technical running singlets from our friends at Get Shirty wick sweat away and feel comfortable for running all day long. Check out the apparel section at http://shop.hokaoneone.com.au/clothing/ and simply ask for the new men’s or women’s top in the comments section.

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Hoka OneOne – the evolution continues

Hoka OneOne in 2013 is very much the same as Hoka OneOne in 2010 – an innovative and super comfortable running shoe.

But, clearly, a couple of things have changed. No longer is Hoka OneOne a brand with one, big, bright yellow Hulk foot of a shoe that is visible from outer space. In fact, the latest shoes from Hoka – the Rapa Nui and the Kailua – look almost normal. But they’re not – not entirely.

One of the most common questions we get at running and triathlon expos that we go to and demo runs that we put on from time to time is, ‘what’s the difference between the models?’. It’s not the most exciting sounding question, it’s definitely not as intriguing as, ‘what makes these different?’ (I mean, have you seen our shoes?) but it is a great question to answer. Answering the simple question, ‘what’s the difference between the models?’ is probably the easiest way to explain the evolution of Hoka OneOne, and therefore to understand just where the new Rapa Nui and Kailua fit in.

Current models, a comparison

Current models, a comparison

So here, briefly, is the evolution of the Hoka range. Read more of this post

Mindblowing Endurance in Death Valley

Badwater is referred to with a degree of awe for good reason. Whether there may be counter-claims for the title of Toughest Endurance Event On Earth, there is no doubt that this 135-mile slog across Death Valley – a place so hot and dry that without water even highly conditioned endurance athletes face death within hours – holds the original claim to that honour.

Grant Maughan. Just not sure if this is the start line of the single Badwater, or the finish line of his double Badwater….

I am so happy to have just received this epic writeup from Grant Maughan, 2013 Australian competitor. It’s a long piece that really starts with a slow burn but ultimately takes root like wildfire. If you don’t know how it ends, it’s certainly not for me to spoil it for you. Just read it. I dare you to not be moved.

The grime of the road & the desert had peppered me with a thick grungy coating, my teeth felt like unfinished concrete. I could feel the stiffness in my clothing as I moved , caked as they were in salt & dirt. I felt very alive , though physiologically I was probably more like a corpse . To some it is a wonder that people would do this kind of thing to themselves but honestly, I have come to regard that feeling of total depletion & ragged fatigue as a maxim of my existence. I find it quietly satisfying, just like the free dive to the abyss , where you go to a place that your body is not really made to go , but then after your own efforts, return to the place that you really belong.

Grant’s blog is DingoFishExpress and I’ll definitely be ploughing through it further after reading this exceptional piece from the way-out-there. Thanks Grant!

Of course, if you’re too ADHD for a long-form read, Grant’s also kindly put together an 8-minute video. LOVE IT!

Susan’s ‘eye for opportunity’

Here’s another entry in our Running Story Competition, this time from Kristen Brace. She lets us in on the secret of how the mountain girls have all become such good runners.

They train hard! I think we could all do with a friend like Susan.

Kristen Brace putting her training (and her Hokas!) to good use on the Landslide at The North Face 100 earlier this year.

Kristen Brace putting her training (and her Hokas!) to good use on the Landslide at The North Face 100 earlier this year.

I always wear my Hoka OneOne’s when running with my buddy Susan, apart from all the Hoka benefits we all know about, these awesome shoes help me survive Susan’s ‘eye for opportunity’. Read more of this post

Competition time for Hoka runners!

Everyone loves winning stuff and we love photos of you loving your run in Hoka OneOne!

So, here’s a simple way to win a limited edition Hoka OneOne running singlet for at least one guy and one girl out there. As always, novelty prizes for extra creativity are available, but as far as mandatory gear goes we’d like photos of your run in your Evo, Tarmac, Bondi, Speed, or Mafate at either The North Face 100km or 50km on the weekend. You can stick them on our Facebook wall, put a link up in comments here, or email them to Roger@HokaOneOne.com.au.

Winners will be pulled out of a shoebox on Monday May 27 at noon so get posting!

We’ve decided to put Anne Mackie in the draw ourselves, after she nailed the women’s veterans win over 100km in her Stinson Evo in a smoking time of 14:25:14. Great run Anne! Great pic by Running Wild’s Ben Berriman.

Anne Mackie owning it in her Stinson Evo at TNF100 2013. Pic by Ben Berriman.

Hoka OneOne mans up.

If you’re a manny man man looking for your next hardass running shoe, don’t take our advice or listen to the hundreds of endurance athletes and longtime runners singing the praises of our genius design team. Take the advice of your favourite manny magazine, it’s right there in this month’s issue of Men’s Fitness.

We all wore Hoka OneOne trail shoes which have thick padded soles. They cushioned your feet and prevented blisters. Runners in cushioned shoes fared better.

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