The Hoka OneOne Bondi – what makes this running shoe so different?

For Australian runners, the Bondi B/ Bondi Low/ Bondi Speed/ Bondi 2/ Bondi 3 in all its incarnations has been the shoe that grabbed so much attention when Hoka first came to Australia back in 2011, the shoe that most users of Hoka OneOne running gear will have at least one pair of, and that probably offers the clearest first experience to new wearers of what Hoka OneOne means.

See the grey ones in the middle – that was my first pair of Bondi Bs! It kind of gets me emotional, and then I just feel grateful for the new colour schemes 🙂 Click on the picture for my first ever writeup of the Bondi B as well.

The Hoka OneOne Bondi puts 24.5mm of superlight cushioning under the forefoot, 29mm under the heel, and in the latest model – the Bondi 3 – it weighs in at 315g in a US8.5 men’s model and 267g in a US6.5W women’s model. You couldn’t possibly fit that much marshmallow under someone’s foot without tripling the weight of the shoe, but running on marshmallows is one of the most typical ways we hear new Hoka runners describe the feeling of the Bondi. Running on clouds, running on a trampoline, running on pillows – these are also common ways for runners to describe their first experience of the Bondi.

Fast forward 3 years, and the Bondi is a very advanced new animal with the same classic midsole and a number of champion endurance athletes singing its praises. #toldyouso

When you strap the Bondi to tired legs, or when you’re deep into a half-marathon or full marathon with less fatigue than you might be used to, suddenly the shoes weigh next to nothing and those clouds you’re running on feel like they’re racing toward the horizon. That, of course, is subjective. Read more of this post

Hoka’s cutting edge technology

There might be a lot of shoes that deserve to be cut in half by runners, but surely not Hoka! Nevertheless, here’s a great dissection of the shoe (yeah, that was a pun) by a Hoka OneOne fan.

1. Crazy outside but sane inside: As you can see in second photo in this post, the outsides of the shoe have a lot of visible foam. I think it stabilizes the wide sole, cups the heel and almost cradles the rest of the foot aside from simply giving Hoka One One shoes a very distinctive and recognizable look.  After slicing the shoe in half I realized that’s part of the secret: the shoe is a big party on the outside promising a different experience – and it is different ride: it is a wide shoe, it’s taller (although some of the height appearance may be a trick on the eyes because of the tall foam on the outside) and the cushioning is pretty luxurious, especially at the beginning. But looking at the cross-section it’s a lot more basic and definitely more akin to what you’d envision a “normal” running shoe to look like to the point of the above photo almost looking like it is another shoe. And for me, this combination of crazy but sane really works.

continue reading here…

What a great idea! Reminds me of something we did a little while ago….  🙂

Hoka OneOne – the evolution continues

Hoka OneOne in 2013 is very much the same as Hoka OneOne in 2010 – an innovative and super comfortable running shoe.

But, clearly, a couple of things have changed. No longer is Hoka OneOne a brand with one, big, bright yellow Hulk foot of a shoe that is visible from outer space. In fact, the latest shoes from Hoka – the Rapa Nui and the Kailua – look almost normal. But they’re not – not entirely.

One of the most common questions we get at running and triathlon expos that we go to and demo runs that we put on from time to time is, ‘what’s the difference between the models?’. It’s not the most exciting sounding question, it’s definitely not as intriguing as, ‘what makes these different?’ (I mean, have you seen our shoes?) but it is a great question to answer. Answering the simple question, ‘what’s the difference between the models?’ is probably the easiest way to explain the evolution of Hoka OneOne, and therefore to understand just where the new Rapa Nui and Kailua fit in.

Current models, a comparison

Current models, a comparison

So here, briefly, is the evolution of the Hoka range. Read more of this post

New models & new colours – Hoka OneOne hitting Australia hard this week.

There are a boatload of upgrades and new models hitting this week. Capital city shoe specialists should have these starting to appear on shelves by Wednesday afternoon. Psyched!  🙂

First off the boat, the new Bondi. We think it looks pretty hot. You’re welcome to agree.

New for Australian runners, the Spring/Summer 2013 edition of the Bondi 2, breathable with a tougher upper, more padding behind the Achilles, and the same super-comfortable underfoot feel that defines every shoe from Hoka OneOne.

New for Australian runners, the Spring/Summer 2013 edition of the Bondi 2, breathable with a tougher upper, more padding behind the Achilles, and the same super-comfortable underfoot feel that defines every shoe from Hoka OneOne. Great for road, dry trail, and days when your legs or feet just feel like they need some extra loving.

There is a new Grey/White/Fushia women’s Bondi arriving next month, but this week we have the new women’s Bondi Speed 2 in sizes USW6-11. That’s right, women’s Hoka now Read more of this post

And now…. The New Bondi

That’s right. We figured that the boat is almost here so it’s okay to whip you all up into a frenzy of frothing shoe excitement. We’ve had a sample of the new improved Bondi on hand for a couple of months now and haven’t been able to say anything about it. But our patience, and yours, will be rewarded in just a couple of weeks.

We do love the Speeds, and there are more sky-blue and party-red Bondi arriving too, but we’re wondering, is this the best-looking Bondi yet? Anthracite, grey and yellow, soon to hit the shelves of your local running specialty shops – including the newly added Hoka retailers Running Edge in Hobart, The Runners Shop in Canberra, and The Running Company in Potts Point.

New for Australian runners, the Spring/Summer 2013 edition of the Bondi 2, breathable with a tougher upper, more padding behind the Achilles, and the same super-comfortable underfoot feel that defines every shoe from Hoka OneOne.

New for Australian runners, the Spring/Summer 2013 edition of the Bondi 2, breathable with a tougher upper, more padding behind the Achilles, and the same super-comfortable underfoot feel that defines every shoe from Hoka OneOne.

Competition time for Hoka runners!

Everyone loves winning stuff and we love photos of you loving your run in Hoka OneOne!

So, here’s a simple way to win a limited edition Hoka OneOne running singlet for at least one guy and one girl out there. As always, novelty prizes for extra creativity are available, but as far as mandatory gear goes we’d like photos of your run in your Evo, Tarmac, Bondi, Speed, or Mafate at either The North Face 100km or 50km on the weekend. You can stick them on our Facebook wall, put a link up in comments here, or email them to Roger@HokaOneOne.com.au.

Winners will be pulled out of a shoebox on Monday May 27 at noon so get posting!

We’ve decided to put Anne Mackie in the draw ourselves, after she nailed the women’s veterans win over 100km in her Stinson Evo in a smoking time of 14:25:14. Great run Anne! Great pic by Running Wild’s Ben Berriman.

Anne Mackie owning it in her Stinson Evo at TNF100 2013. Pic by Ben Berriman.

Team Hoka USA: Jason Schlarb

Jason Schlarb has been travelling about New Zealand, running juicy semi-alpine terrain and fighting off that occasional bane of the ultra-traveller – lurgee!

In just over a week’s time he’ll be toeing the line at Tarawera with some of the best runners that ultra and trail running have to offer in 2013: Sage Canaday, Anton Krupicka, Emelie Forsberg, Tim Olsen, Brendan Davies and many more. He will of course also be lining up alongside Hoka OneOne Australia’s own David Eadie, Nikki Wynd, and Scott Hawker, who you’ll also be meeting on this blog over the next couple of days.

Jason Schlarb, blogging at www.jasonschlarb.com.

Jason, when did you start running in Hoka, and what has kept you running in them since?

Dave Mackey sent me a pair of Bondi in Iraq… I was a skeptic at first, but it only took one run. 

What is your currently preferred model and why?

Bondi- light, fast and just enough traction.  The Bondi gives me all the cushion I could ever want, but is still light enough for a fast race or workout.  The oversized surface area under foot on the Bondi provides all the traction I need for almost all my trail running.  I also really love that the Bondi is flexible and allows my foot to flex in a natural and efficient way.      

 
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