Running Shop Windows Getting a Big Makeover Next Week

NEW NEW NEW!

Ooh yeah…..

Hoka window jan 2014

 

Conquest Conquest Bondi Evo Stinson Trail Conquest Bondi Evo…. Did we mention…. HOKA!

The Maximalist Shoe Trend: Who started it?

Well, we did, obviously  🙂

And it’s fun to note that Hoka OneOne has been around more or less exactly as long as the minimalist shoe trend, as observed by Alister McMillan in his discussion of where runners are heading in 2014 in the Executive Life section of today’s issue of The Australian. Brands that wait for trends to happen will never create them.

Read this article then  check out the new 2014 range of Hoka OneOne Conquest, Bondi, Rapa Nui, Kailua and Stinson, which will be arriving and shipping mid next week. These will also be available from a running specialist near you.

The article by Alister McMillan in The Australian national newspaper announcing the coming of age of maximalism Jan 24 2014

The article by Alister McMillan in The Australian national newspaper announcing the coming of age of maximalism Jan 24 2014

Malcolm Law’s Mountainous New Zealand Challenge: 50 Marathons in 50 Days

ew Zealand’s Malcolm Law is a master when it comes to running on the ragged edge. We’re big fans 🙂

Here’s an article from the latest issue of UltraFit magazine outlining a challenge and an opportunity. Malcolm is doing something amazing and daunting in 2015. If you’ve ever wanted to run trails in New Zealand, you might never have a better chance to do something equal parts spectacular and meaningful.

UltraFit Malcolm Law Story Jan-Feb 2014 100 png

Scott Hawker, chilling in Beijing

Flashing his shorts at -3, Hoka OneOne Australia's Scott Hawker out for a training run in Beijing, on his way to the Hong Kong 100 later this month.

Flashing his shorts at -3, Hoka OneOne Australia’s Scott Hawker out for a training run in Beijing, on his way to the Hong Kong 100 later this month.

Just heard from Team Hoka’s Scotty Hawker, freshly back from turning his legs over in Beijing as he gets ready for the Hong Kong 100 later this month.

A little colder here (-3deg) than Australia!! Heading out for a run around the Forbidden City in Beijing.

Got so many smiles and laughs from locals cause I was wearing shorts. Guess that’s the kiwi in me.

Along with The North Face 100 here in Australia in May, Tarawera in New Zealand in March, and a swag of other spectacular ultra marathons throughout the year and around the globe, the HK100 is now part of the Ultra Trail World Tour and as such will see a fast lineup of internationals racing alongside Scott, including Dave Mackey, Claire Price, and Jez Bragg.

Good luck Scott! Great chance to mix it up with some of the best.

 

Bogong2Hotham 2014, the Race Director’s Perspective

This Sunday, January 12th, will see the 28th running of Bogong2Hotham, also known as The Rooftop Run, in the literally breathtaking Victorian Alps. It is also the first year of the race being sponsored by Hoka OneOne Australia.
The fun begins from the foot of Mt. Bogong, a nastily steep mountain in the middle of some of Australia’s best running country. Between the 2km mark and the 8km mark on this 64km course, runners will climb over 1100 metres. And then they’ll still have 56km to go.
Race director Andy Hewat has overcome some serious challenges as an extreme ultrarunner. And he is not only one of Australia’s most respected ultramarathon race directors (or RDs), but he is also one of those handful of adventure-seeking guys & girls who fits the category If They Haven’t Done It, It’s Not Worth Doing.
Here’s a bit of insight into one of Australia’s longest running ultramarathons from the man himself.
And if you haven’t conditioned your quads already, be prepared to leave them out there.
Hoka: Bogong 2 Hotham is a race steeped in tradition. How long have you been RD, how did you come to the position, and what are some interesting historical facts runners might be surprised to learn about B2H?
Andy Hewat: I took over the organising of Bogong for the 2011 event. Which means I actually started in the role mid 2010. I was approached by AURA via then Secretary, Brett Saxon, (actually while I was at Hardrock) to see if I was interested. The race had been left in the lurch by the previous RD who had only just taken over from Mike Grayling who ran it for 10 years prior to that. It was a no-brainer, I had run it 6 times (for 3 finishes) and loved it and couldn’t stand the idea of it not going ahead. It was also an opportunity to return it to its traditional format and cement its place in trailrunning folklore.

Interesting fact? Only three runners have ever broken 7hrs. Stu Gibson ran 6:59 in 2011, Neil Hooper ran 6:58 in 1985, just the second year and Andy Kromar has done it a couple of times. In 1998 he ran 6:58 but in 1996 he set the current course record of 6:41:02. That means the record has stood for 17 years. That same year, Andy also set course records at Cradle and 6 Foot Track. Will we ever see the Bogong course record fall?

A very serious elevation profile.

As a runner, what do you see as the most challenging aspect of B2H, and what strategic advice would you give to first-timers who might not be sure how to best plan their first alpine adventure? Read more of this post

If you run, this is all the Christmas tree you need…

Hoka xmas bp

 

And remember: it’s not too much pudding, it’s a commitment to carb-loading.

See you in the New Year with the New Gear.

Hoka’s cutting edge technology

There might be a lot of shoes that deserve to be cut in half by runners, but surely not Hoka! Nevertheless, here’s a great dissection of the shoe (yeah, that was a pun) by a Hoka OneOne fan.

1. Crazy outside but sane inside: As you can see in second photo in this post, the outsides of the shoe have a lot of visible foam. I think it stabilizes the wide sole, cups the heel and almost cradles the rest of the foot aside from simply giving Hoka One One shoes a very distinctive and recognizable look.  After slicing the shoe in half I realized that’s part of the secret: the shoe is a big party on the outside promising a different experience – and it is different ride: it is a wide shoe, it’s taller (although some of the height appearance may be a trick on the eyes because of the tall foam on the outside) and the cushioning is pretty luxurious, especially at the beginning. But looking at the cross-section it’s a lot more basic and definitely more akin to what you’d envision a “normal” running shoe to look like to the point of the above photo almost looking like it is another shoe. And for me, this combination of crazy but sane really works.

continue reading here…

What a great idea! Reminds me of something we did a little while ago….  🙂

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