Hoka’s Julien Chorier podiums The North Face TransGranCanaria

Hoka OneOne’s recent 100-mile athlete addition is the European supremo, Julien Chorier. He has also recently picked up sponsorship from Compressport (copying Scott Hawker there maybe – nice one Scotty!). In the lead-up to the weekend’s epic ultra and 2nd event in the Ultra-Trail World Tour series for the year, Julien and a couple of his European Hoka teammates ran around the island demonstrating some of the upcoming new Hoka kit for 2014. Careful, some of these photos may get you over-excited, especially if you already have more than 4 pairs of Hoka OneOne in your current running rotation.

Endurance running champion Julien Chorier, in his high performance mystery Hoka OneOne, set for release July 2014

But of course, more important than the pre-event running around with photographers and trail journos was the team’s running across the island – 125km and 8,500+m elev. gain – for TransGranCanaria itself. Meghan M Hicks from iRunFar.com reports that Chorier’s strategy of running a controlled and steady race, persisting in the top 5 until opportunities became available later in the day paid solid dividends, with a move past Timothy Olsen in the final 20km allowing him to grab 2nd place behind legend & ultimate winner Ryan Sandes.

Hicks also reported after the event that there was shock as organisers called Sandes to say that he had been disqualified for failing to produce his space blanket at the finish line. However, they had asked for his ‘cover’, an expression which meant little to many of the competitors and he was reinstated shortly after once the confusion was cleared up, as he had indeed had his space blanket in his pack as required.

Julian Chorier (Hoka OneOne), Ryan Sandes (Salomon Running-Red Bull), Timothy Olson (The North Face)

For Meghan M Hicks round-up of the race, go here

For information about Hoka OneOne running shoes, local Australian running stockists, or to buy online, go here

From Broken Back to Endurance Running World Record: Kevin Muller

If you want to master the tyranny of the long run, take a few tips from Kevin Muller. In this great interview with Kevin Cassidy in the latest issue of Run 4 Your Life, he talks about everything from his first marathon to endurance mindset, ham & pineapple pizza and a renegade training regime.

He’s a mean competitor but also one of the nicest guys on the Australian, and now world, ultrarunning circuit.

Kevin Cassidy's profile of Kevin Muller in the latest issue of Run4YourLife magazine

Kevin Cassidy’s profile of Kevin Muller in the latest issue of Run4YourLife magazine

Hoka OneOne 2014: Best in Show

The Hoka OneOne Conquest, due in 2014.

Outdoor Retailer in the US is the gear guru’s Lollapalooza, it’s Christmas for technical material heads, it’s the Big Day Out for mountaineers, adventurers and athletes, without the drifting piles of garbage and retro rock carried past drunk teenagers by strong summer winds.

Basically, Outdoor Retailer is the place to be if you’re into innovation, functional equipment, and want to know what’s going to blow up over the next 12 months.

Guess what? We told you so.

Hoka best in show

2013 Hoka OneOne running top now available online

That’s right! Now available online to Australia for $35 including delivery, men’s in black on white, women’s in pink on white. These super-breathable technical running singlets from our friends at Get Shirty wick sweat away and feel comfortable for running all day long. Check out the apparel section at http://shop.hokaoneone.com.au/clothing/ and simply ask for the new men’s or women’s top in the comments section.

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Mindblowing Endurance in Death Valley

Badwater is referred to with a degree of awe for good reason. Whether there may be counter-claims for the title of Toughest Endurance Event On Earth, there is no doubt that this 135-mile slog across Death Valley – a place so hot and dry that without water even highly conditioned endurance athletes face death within hours – holds the original claim to that honour.

Grant Maughan. Just not sure if this is the start line of the single Badwater, or the finish line of his double Badwater….

I am so happy to have just received this epic writeup from Grant Maughan, 2013 Australian competitor. It’s a long piece that really starts with a slow burn but ultimately takes root like wildfire. If you don’t know how it ends, it’s certainly not for me to spoil it for you. Just read it. I dare you to not be moved.

The grime of the road & the desert had peppered me with a thick grungy coating, my teeth felt like unfinished concrete. I could feel the stiffness in my clothing as I moved , caked as they were in salt & dirt. I felt very alive , though physiologically I was probably more like a corpse . To some it is a wonder that people would do this kind of thing to themselves but honestly, I have come to regard that feeling of total depletion & ragged fatigue as a maxim of my existence. I find it quietly satisfying, just like the free dive to the abyss , where you go to a place that your body is not really made to go , but then after your own efforts, return to the place that you really belong.

Grant’s blog is DingoFishExpress and I’ll definitely be ploughing through it further after reading this exceptional piece from the way-out-there. Thanks Grant!

Of course, if you’re too ADHD for a long-form read, Grant’s also kindly put together an 8-minute video. LOVE IT!

From Obesity to World Recordholder.

We hear a lot of pretty incredible feedback from people running in Hoka about what the shoe has helped them to overcome. It can be part of a return to running, increased mileage, or even something they report as part of their recovery from conditions such as plantar fasciitis, calf tears, Achilles issues, shin splints, and knee pain. But sometimes we find amazing stories without even realizing that Hoka was a part of them.

A few weeks ago, Hoka OneOne inadvertently featured in a story in the South Morning China Post about well-liked ultrarunner Andre Blumberg and his preparations for serious ultrarunning through his use of altitude training. Andre used to be unhappy with his physical condition and has taken on the challenge of self-improvement in the most radical way, now chasing down a Grand Slam by attempting 4 of the major US 100-milers within a calendar year.

Andre Blumberg in his Ultimate Direction 12L Ultimate Series vest, Salomon shorts, and Hoka OneOne Stinson Evo.

We have been on the feet of pace and first-run record-setting ultrarunners completing multiple long races about the world, including Jane Trumper’s first-woman-across-the-Simpson-from-the-centre-of-Australia 670km last year. But I have only now come across the story of Carrie Swidecki, as she has just tweeted us in the past couple of days.

OK, it’s not your typical athlete story, although Carrie did set an endurance record.

That’s right. Carrie set a 48-hour dance record. 49 hours, 3 minutes, and 22seconds…. to be precise.

As amazing as that is in its own special way, what’s utterly fantastic is that Carrie is a couch story. Couch story? Couch-to-5k, couch-to-marathon, couch-to-ultra – Carrie was obese, but is now an ambassador for healthy childhood diets in schools, American schools. She found a goal in life when she first played the computer game Dance Dance Revolution, only to ever achieve her goals shoe would first need to lose over 30kg. Overcoming her own unhappiness through computerised dance challenges and willpower, she has now set 5 World Records, with the latest one being achieved in June this year over more than 2 days of X-Box-based rumpshaking.

And guess which dance shoes she wore…

 

Desert Jane does it again!

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