How much do you really love your Hoka OneOne?

Some friends just sent us this pic in answer to the above question. It’s their way of saying ‘a lot’!

Thanks Shane & Belinda! I think you've covered pretty much every model.

Thanks Shane & Belinda! I think you’ve covered pretty much every model.

They even got the font right. 🙂

Malcolm Law’s Mountainous New Zealand Challenge: 50 Marathons in 50 Days

ew Zealand’s Malcolm Law is a master when it comes to running on the ragged edge. We’re big fans 🙂

Here’s an article from the latest issue of UltraFit magazine outlining a challenge and an opportunity. Malcolm is doing something amazing and daunting in 2015. If you’ve ever wanted to run trails in New Zealand, you might never have a better chance to do something equal parts spectacular and meaningful.

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Hoka’s cutting edge technology

There might be a lot of shoes that deserve to be cut in half by runners, but surely not Hoka! Nevertheless, here’s a great dissection of the shoe (yeah, that was a pun) by a Hoka OneOne fan.

1. Crazy outside but sane inside: As you can see in second photo in this post, the outsides of the shoe have a lot of visible foam. I think it stabilizes the wide sole, cups the heel and almost cradles the rest of the foot aside from simply giving Hoka One One shoes a very distinctive and recognizable look.  After slicing the shoe in half I realized that’s part of the secret: the shoe is a big party on the outside promising a different experience – and it is different ride: it is a wide shoe, it’s taller (although some of the height appearance may be a trick on the eyes because of the tall foam on the outside) and the cushioning is pretty luxurious, especially at the beginning. But looking at the cross-section it’s a lot more basic and definitely more akin to what you’d envision a “normal” running shoe to look like to the point of the above photo almost looking like it is another shoe. And for me, this combination of crazy but sane really works.

continue reading here…

What a great idea! Reminds me of something we did a little while ago….  🙂

Beautiful Running in Italy, and Rapa Nui Trails

Loving this video, shot from a drone and posted to the Hoka OneOne Australia Facebook by an Italian-based fan, Enrico Bocci.

It’s not just the terrain that’s different to Australian forest in this clip. Enjoy!

(and buy some Rapa Nui Trail from our shop or your local running specialist when you’re done)

Still 100km to get to halfway: Octember pt. 1 The Great Ocean Walk 100

Between October 12 and November 10, I have set myself the challenge of running 3 100km races and a 174km trailrunning slaughterhouse on one of Australia’s toughest 100-mile courses. It’s a total of 474 race kilometres within 30 days and even with 200 kilometres already down, I don’t feel any closer to the halfway mark. Maybe after this Sunday’s Ned Kelly Chase in Wangaratta (northern Victoria), when only the Great North Walk miler remains, I’ll feel like only the hardest part of Octember remains. But halfway isn’t the finish, and as every ultrarunner knows, it isn’t even halfway.

GOW map view

The Great Ocean Walk (shuffle, sprint, stagger, roll, run, shuffle, dawdle, heave, bolt)

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RD Andy Hewat explains the GOW100’s complicated navigation protocol…

The first of the month’s 4 runs, the Great Ocean Walk 100, was on one of the most beautiful and unforgiving routes in Australia. With the simple instruction to keep the ocean on our left, close to a hundred runners raced, staggered, stumbled and deliriously zigzagged their way from Apollo Bay to the iconic Twelve Apostles. Perhaps if I’d been less preoccupied with thoughts of the long month ahead or had even just brought my climbing legs with me, I’d have run into sight of these monolithic oceanic landmarks before the sun had dropped from view for the day. Getting in just under 15 hours on a course that I’d expected to be a lot kinder was a good bucket of cold water to the face. Just as recently minted US Grand Slammer Andre Blumberg had advised me, confirming lessons from last year’s 4 Deserts Grand Slam, 4 out of 4 is a long game and it’s different than the one everyone else is playing. This challenge was going to be a challenge! Read more of this post

474 race kilometres in 4 very ultra weekends

Hi, this is Roger from Hoka in Australia. I’m taking on an extreme running challenge starting this weekend at Great Ocean Walk. It’s not going to be fast, it’s not going to be pretty, but it’s definitely going to get interesting.

South Australian runners, Hoka is finally coming to Adelaide.

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Gotta love a new running store that appreciates both progress and their customers. Adelaide, get behind The Running Company when they open this week. Let them know what Hoka you need and we’ll be there soon.
Thank you to Chris for seeing the potential here and Sadie, Paul , and Maurice for your active support.

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