From Broken Back to Endurance Running World Record: Kevin Muller

If you want to master the tyranny of the long run, take a few tips from Kevin Muller. In this great interview with Kevin Cassidy in the latest issue of Run 4 Your Life, he talks about everything from his first marathon to endurance mindset, ham & pineapple pizza and a renegade training regime.

He’s a mean competitor but also one of the nicest guys on the Australian, and now world, ultrarunning circuit.

Kevin Cassidy's profile of Kevin Muller in the latest issue of Run4YourLife magazine

Kevin Cassidy’s profile of Kevin Muller in the latest issue of Run4YourLife magazine

The Maximalist Shoe Trend: Who started it?

Well, we did, obviously  🙂

And it’s fun to note that Hoka OneOne has been around more or less exactly as long as the minimalist shoe trend, as observed by Alister McMillan in his discussion of where runners are heading in 2014 in the Executive Life section of today’s issue of The Australian. Brands that wait for trends to happen will never create them.

Read this article then  check out the new 2014 range of Hoka OneOne Conquest, Bondi, Rapa Nui, Kailua and Stinson, which will be arriving and shipping mid next week. These will also be available from a running specialist near you.

The article by Alister McMillan in The Australian national newspaper announcing the coming of age of maximalism Jan 24 2014

The article by Alister McMillan in The Australian national newspaper announcing the coming of age of maximalism Jan 24 2014

Malcolm Law’s Mountainous New Zealand Challenge: 50 Marathons in 50 Days

ew Zealand’s Malcolm Law is a master when it comes to running on the ragged edge. We’re big fans 🙂

Here’s an article from the latest issue of UltraFit magazine outlining a challenge and an opportunity. Malcolm is doing something amazing and daunting in 2015. If you’ve ever wanted to run trails in New Zealand, you might never have a better chance to do something equal parts spectacular and meaningful.

UltraFit Malcolm Law Story Jan-Feb 2014 100 png

Hoka’s cutting edge technology

There might be a lot of shoes that deserve to be cut in half by runners, but surely not Hoka! Nevertheless, here’s a great dissection of the shoe (yeah, that was a pun) by a Hoka OneOne fan.

1. Crazy outside but sane inside: As you can see in second photo in this post, the outsides of the shoe have a lot of visible foam. I think it stabilizes the wide sole, cups the heel and almost cradles the rest of the foot aside from simply giving Hoka One One shoes a very distinctive and recognizable look.  After slicing the shoe in half I realized that’s part of the secret: the shoe is a big party on the outside promising a different experience – and it is different ride: it is a wide shoe, it’s taller (although some of the height appearance may be a trick on the eyes because of the tall foam on the outside) and the cushioning is pretty luxurious, especially at the beginning. But looking at the cross-section it’s a lot more basic and definitely more akin to what you’d envision a “normal” running shoe to look like to the point of the above photo almost looking like it is another shoe. And for me, this combination of crazy but sane really works.

continue reading here…

What a great idea! Reminds me of something we did a little while ago….  🙂

Still 100km to get to halfway: Octember pt. 1 The Great Ocean Walk 100

Between October 12 and November 10, I have set myself the challenge of running 3 100km races and a 174km trailrunning slaughterhouse on one of Australia’s toughest 100-mile courses. It’s a total of 474 race kilometres within 30 days and even with 200 kilometres already down, I don’t feel any closer to the halfway mark. Maybe after this Sunday’s Ned Kelly Chase in Wangaratta (northern Victoria), when only the Great North Walk miler remains, I’ll feel like only the hardest part of Octember remains. But halfway isn’t the finish, and as every ultrarunner knows, it isn’t even halfway.

GOW map view

The Great Ocean Walk (shuffle, sprint, stagger, roll, run, shuffle, dawdle, heave, bolt)

IMG_2608

RD Andy Hewat explains the GOW100’s complicated navigation protocol…

The first of the month’s 4 runs, the Great Ocean Walk 100, was on one of the most beautiful and unforgiving routes in Australia. With the simple instruction to keep the ocean on our left, close to a hundred runners raced, staggered, stumbled and deliriously zigzagged their way from Apollo Bay to the iconic Twelve Apostles. Perhaps if I’d been less preoccupied with thoughts of the long month ahead or had even just brought my climbing legs with me, I’d have run into sight of these monolithic oceanic landmarks before the sun had dropped from view for the day. Getting in just under 15 hours on a course that I’d expected to be a lot kinder was a good bucket of cold water to the face. Just as recently minted US Grand Slammer Andre Blumberg had advised me, confirming lessons from last year’s 4 Deserts Grand Slam, 4 out of 4 is a long game and it’s different than the one everyone else is playing. This challenge was going to be a challenge! Read more of this post

474 race kilometres in 4 very ultra weekends

Hi, this is Roger from Hoka in Australia. I’m taking on an extreme running challenge starting this weekend at Great Ocean Walk. It’s not going to be fast, it’s not going to be pretty, but it’s definitely going to get interesting.

The running evolution that is taking over…

When a particularly large, superlight, and strange looking shoe appeared a few years ago, some thought it was science, others sorcery, but most just plain silly. The shoe outperformed the expectations of most and stale indignation turned slowly to intrigue.

Current models, a comparison

Current models, a comparison

Now, many runners have at least one friend pounding out the miles on trail or road in a pair of Hoka OneOne and even if they don’t, judging from Outdoor Retailer’s latest Gearapallooza, next year they’ll probably know someone running in a Hoka CloneClone.

Hoka One One is a real game changer – which is why so many other brands – even those touting minimal shoes very recently – are now introducing Hoka inspired shoes.   However, it seems as if they are strictly copying the oversize nature of some of the most popular Hoka models – which is only one aspect of the design.  Simply being oversized will not provide the same benefit as Hoka One One shoes.  There is more to the technology than just that.

That’s Jim Van Dine, Hoka’s global Brand President talking to RunBlogRun in a fresh new interview we thought you’d find interesting.

Read more here…

Hoka OneOne Conquest 2014

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