Hoka’s Julien Chorier podiums The North Face TransGranCanaria

Hoka OneOne’s recent 100-mile athlete addition is the European supremo, Julien Chorier. He has also recently picked up sponsorship from Compressport (copying Scott Hawker there maybe – nice one Scotty!). In the lead-up to the weekend’s epic ultra and 2nd event in the Ultra-Trail World Tour series for the year, Julien and a couple of his European Hoka teammates ran around the island demonstrating some of the upcoming new Hoka kit for 2014. Careful, some of these photos may get you over-excited, especially if you already have more than 4 pairs of Hoka OneOne in your current running rotation.

Endurance running champion Julien Chorier, in his high performance mystery Hoka OneOne, set for release July 2014

But of course, more important than the pre-event running around with photographers and trail journos was the team’s running across the island – 125km and 8,500+m elev. gain – for TransGranCanaria itself. Meghan M Hicks from iRunFar.com reports that Chorier’s strategy of running a controlled and steady race, persisting in the top 5 until opportunities became available later in the day paid solid dividends, with a move past Timothy Olsen in the final 20km allowing him to grab 2nd place behind legend & ultimate winner Ryan Sandes.

Hicks also reported after the event that there was shock as organisers called Sandes to say that he had been disqualified for failing to produce his space blanket at the finish line. However, they had asked for his ‘cover’, an expression which meant little to many of the competitors and he was reinstated shortly after once the confusion was cleared up, as he had indeed had his space blanket in his pack as required.

Julian Chorier (Hoka OneOne), Ryan Sandes (Salomon Running-Red Bull), Timothy Olson (The North Face)

For Meghan M Hicks round-up of the race, go here

For information about Hoka OneOne running shoes, local Australian running stockists, or to buy online, go here

Malcolm Law’s Mountainous New Zealand Challenge: 50 Marathons in 50 Days

ew Zealand’s Malcolm Law is a master when it comes to running on the ragged edge. We’re big fans 🙂

Here’s an article from the latest issue of UltraFit magazine outlining a challenge and an opportunity. Malcolm is doing something amazing and daunting in 2015. If you’ve ever wanted to run trails in New Zealand, you might never have a better chance to do something equal parts spectacular and meaningful.

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Bogong2Hotham 2014, the Race Director’s Perspective

This Sunday, January 12th, will see the 28th running of Bogong2Hotham, also known as The Rooftop Run, in the literally breathtaking Victorian Alps. It is also the first year of the race being sponsored by Hoka OneOne Australia.
The fun begins from the foot of Mt. Bogong, a nastily steep mountain in the middle of some of Australia’s best running country. Between the 2km mark and the 8km mark on this 64km course, runners will climb over 1100 metres. And then they’ll still have 56km to go.
Race director Andy Hewat has overcome some serious challenges as an extreme ultrarunner. And he is not only one of Australia’s most respected ultramarathon race directors (or RDs), but he is also one of those handful of adventure-seeking guys & girls who fits the category If They Haven’t Done It, It’s Not Worth Doing.
Here’s a bit of insight into one of Australia’s longest running ultramarathons from the man himself.
And if you haven’t conditioned your quads already, be prepared to leave them out there.
Hoka: Bogong 2 Hotham is a race steeped in tradition. How long have you been RD, how did you come to the position, and what are some interesting historical facts runners might be surprised to learn about B2H?
Andy Hewat: I took over the organising of Bogong for the 2011 event. Which means I actually started in the role mid 2010. I was approached by AURA via then Secretary, Brett Saxon, (actually while I was at Hardrock) to see if I was interested. The race had been left in the lurch by the previous RD who had only just taken over from Mike Grayling who ran it for 10 years prior to that. It was a no-brainer, I had run it 6 times (for 3 finishes) and loved it and couldn’t stand the idea of it not going ahead. It was also an opportunity to return it to its traditional format and cement its place in trailrunning folklore.

Interesting fact? Only three runners have ever broken 7hrs. Stu Gibson ran 6:59 in 2011, Neil Hooper ran 6:58 in 1985, just the second year and Andy Kromar has done it a couple of times. In 1998 he ran 6:58 but in 1996 he set the current course record of 6:41:02. That means the record has stood for 17 years. That same year, Andy also set course records at Cradle and 6 Foot Track. Will we ever see the Bogong course record fall?

A very serious elevation profile.

As a runner, what do you see as the most challenging aspect of B2H, and what strategic advice would you give to first-timers who might not be sure how to best plan their first alpine adventure? Read more of this post

2013 Hoka OneOne running top now available online

That’s right! Now available online to Australia for $35 including delivery, men’s in black on white, women’s in pink on white. These super-breathable technical running singlets from our friends at Get Shirty wick sweat away and feel comfortable for running all day long. Check out the apparel section at http://shop.hokaoneone.com.au/clothing/ and simply ask for the new men’s or women’s top in the comments section.

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New models & new colours – Hoka OneOne hitting Australia hard this week.

There are a boatload of upgrades and new models hitting this week. Capital city shoe specialists should have these starting to appear on shelves by Wednesday afternoon. Psyched!  🙂

First off the boat, the new Bondi. We think it looks pretty hot. You’re welcome to agree.

New for Australian runners, the Spring/Summer 2013 edition of the Bondi 2, breathable with a tougher upper, more padding behind the Achilles, and the same super-comfortable underfoot feel that defines every shoe from Hoka OneOne.

New for Australian runners, the Spring/Summer 2013 edition of the Bondi 2, breathable with a tougher upper, more padding behind the Achilles, and the same super-comfortable underfoot feel that defines every shoe from Hoka OneOne. Great for road, dry trail, and days when your legs or feet just feel like they need some extra loving.

There is a new Grey/White/Fushia women’s Bondi arriving next month, but this week we have the new women’s Bondi Speed 2 in sizes USW6-11. That’s right, women’s Hoka now Read more of this post

Fastpacking in the Dolomites

Wow! This is a sweeeet mountain-running video featuring US Hoka OneOne athlete Jason Schlarb and a couple of his buddies.

This is NSFW – Not Safe For Work. It’s not that it’s loud or rude, but it will definitely make you want to get a long way from your desk.

Props to Hoka OneOne Australia athlete Scott Hawker for spotting this one. It’s a gem.

Hokas Pokas!

photo(117)Just catching up on entries for the Hoka OneOne Running Story Competition that have piled up in the inbox while I was away running in the glorious Australian desert. If you think you’re entertaining and reckon you wouldn’t mind winning 2 sets of new Stinsons, then you’d better get your story to us ASAP. Be funny, or be disastrous, but you don’t have to mention – or even wear – Hoka OneOne for your chance at the big prize. Graham Jones and the boys do mention Hokas in their running stories, because, well…. Graham can tell you why…

My story is full of laughs, disaster and lots of running. Firstly put together a team of four to complete the 96km Kokoda Challenge with my wife and two mates. In two months lost Dave to a minor stroke and heart attack, Greg to bad knees and Julie to herniated discs in her back.  I was left to find a team Read more of this post

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