The Hoka OneOne Bondi – what makes this running shoe so different?

For Australian runners, the Bondi B/ Bondi Low/ Bondi Speed/ Bondi 2/ Bondi 3 in all its incarnations has been the shoe that grabbed so much attention when Hoka first came to Australia back in 2011, the shoe that most users of Hoka OneOne running gear will have at least one pair of, and that probably offers the clearest first experience to new wearers of what Hoka OneOne means.

See the grey ones in the middle – that was my first pair of Bondi Bs! It kind of gets me emotional, and then I just feel grateful for the new colour schemes 🙂 Click on the picture for my first ever writeup of the Bondi B as well.

The Hoka OneOne Bondi puts 24.5mm of superlight cushioning under the forefoot, 29mm under the heel, and in the latest model – the Bondi 3 – it weighs in at 315g in a US8.5 men’s model and 267g in a US6.5W women’s model. You couldn’t possibly fit that much marshmallow under someone’s foot without tripling the weight of the shoe, but running on marshmallows is one of the most typical ways we hear new Hoka runners describe the feeling of the Bondi. Running on clouds, running on a trampoline, running on pillows – these are also common ways for runners to describe their first experience of the Bondi.

Fast forward 3 years, and the Bondi is a very advanced new animal with the same classic midsole and a number of champion endurance athletes singing its praises. #toldyouso

When you strap the Bondi to tired legs, or when you’re deep into a half-marathon or full marathon with less fatigue than you might be used to, suddenly the shoes weigh next to nothing and those clouds you’re running on feel like they’re racing toward the horizon. That, of course, is subjective. Read more of this post

Running Shop Windows Getting a Big Makeover Next Week

NEW NEW NEW!

Ooh yeah…..

Hoka window jan 2014

 

Conquest Conquest Bondi Evo Stinson Trail Conquest Bondi Evo…. Did we mention…. HOKA!

The Maximalist Shoe Trend: Who started it?

Well, we did, obviously  🙂

And it’s fun to note that Hoka OneOne has been around more or less exactly as long as the minimalist shoe trend, as observed by Alister McMillan in his discussion of where runners are heading in 2014 in the Executive Life section of today’s issue of The Australian. Brands that wait for trends to happen will never create them.

Read this article then  check out the new 2014 range of Hoka OneOne Conquest, Bondi, Rapa Nui, Kailua and Stinson, which will be arriving and shipping mid next week. These will also be available from a running specialist near you.

The article by Alister McMillan in The Australian national newspaper announcing the coming of age of maximalism Jan 24 2014

The article by Alister McMillan in The Australian national newspaper announcing the coming of age of maximalism Jan 24 2014

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