Running Shop Windows Getting a Big Makeover Next Week

NEW NEW NEW!

Ooh yeah…..

Hoka window jan 2014

 

Conquest Conquest Bondi Evo Stinson Trail Conquest Bondi Evo…. Did we mention…. HOKA!

Malcolm Law’s Mountainous New Zealand Challenge: 50 Marathons in 50 Days

ew Zealand’s Malcolm Law is a master when it comes to running on the ragged edge. We’re big fans 🙂

Here’s an article from the latest issue of UltraFit magazine outlining a challenge and an opportunity. Malcolm is doing something amazing and daunting in 2015. If you’ve ever wanted to run trails in New Zealand, you might never have a better chance to do something equal parts spectacular and meaningful.

UltraFit Malcolm Law Story Jan-Feb 2014 100 png

Beautiful Running in Italy, and Rapa Nui Trails

Loving this video, shot from a drone and posted to the Hoka OneOne Australia Facebook by an Italian-based fan, Enrico Bocci.

It’s not just the terrain that’s different to Australian forest in this clip. Enjoy!

(and buy some Rapa Nui Trail from our shop or your local running specialist when you’re done)

Why just compete when you can meet Superfreaks?

WARNING: This video features airborne nudity and an *-bomb

Running, it’s the sport we love because it gives people an excuse to tell us how far they drive.

If you’ve ever run a marathon, you will understand that joke.

You’ll also probably understand Andrew Hedgman, one of Hoka Australia’s Ambassadors of Awesome.

He has broken the 3-minute rule in his first video blog, which ticks in at just over 5-minutes but we’re pretty sure you’ll get a laugh and more from it. Which is a fancy way of saying it’s time well spent.

It’s also a nice reminder that running is about more than course records.

Where’s Hoka OneOne taking you?

Hoka fans

Mindblowing Endurance in Death Valley

Badwater is referred to with a degree of awe for good reason. Whether there may be counter-claims for the title of Toughest Endurance Event On Earth, there is no doubt that this 135-mile slog across Death Valley – a place so hot and dry that without water even highly conditioned endurance athletes face death within hours – holds the original claim to that honour.

Grant Maughan. Just not sure if this is the start line of the single Badwater, or the finish line of his double Badwater….

I am so happy to have just received this epic writeup from Grant Maughan, 2013 Australian competitor. It’s a long piece that really starts with a slow burn but ultimately takes root like wildfire. If you don’t know how it ends, it’s certainly not for me to spoil it for you. Just read it. I dare you to not be moved.

The grime of the road & the desert had peppered me with a thick grungy coating, my teeth felt like unfinished concrete. I could feel the stiffness in my clothing as I moved , caked as they were in salt & dirt. I felt very alive , though physiologically I was probably more like a corpse . To some it is a wonder that people would do this kind of thing to themselves but honestly, I have come to regard that feeling of total depletion & ragged fatigue as a maxim of my existence. I find it quietly satisfying, just like the free dive to the abyss , where you go to a place that your body is not really made to go , but then after your own efforts, return to the place that you really belong.

Grant’s blog is DingoFishExpress and I’ll definitely be ploughing through it further after reading this exceptional piece from the way-out-there. Thanks Grant!

Of course, if you’re too ADHD for a long-form read, Grant’s also kindly put together an 8-minute video. LOVE IT!

Desert Jane does it again!

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