Malcolm Law’s Mountainous New Zealand Challenge: 50 Marathons in 50 Days

ew Zealand’s Malcolm Law is a master when it comes to running on the ragged edge. We’re big fans 🙂

Here’s an article from the latest issue of UltraFit magazine outlining a challenge and an opportunity. Malcolm is doing something amazing and daunting in 2015. If you’ve ever wanted to run trails in New Zealand, you might never have a better chance to do something equal parts spectacular and meaningful.

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Beautiful Running in Italy, and Rapa Nui Trails

Loving this video, shot from a drone and posted to the Hoka OneOne Australia Facebook by an Italian-based fan, Enrico Bocci.

It’s not just the terrain that’s different to Australian forest in this clip. Enjoy!

(and buy some Rapa Nui Trail from our shop or your local running specialist when you’re done)

Still 100km to get to halfway: Octember pt. 1 The Great Ocean Walk 100

Between October 12 and November 10, I have set myself the challenge of running 3 100km races and a 174km trailrunning slaughterhouse on one of Australia’s toughest 100-mile courses. It’s a total of 474 race kilometres within 30 days and even with 200 kilometres already down, I don’t feel any closer to the halfway mark. Maybe after this Sunday’s Ned Kelly Chase in Wangaratta (northern Victoria), when only the Great North Walk miler remains, I’ll feel like only the hardest part of Octember remains. But halfway isn’t the finish, and as every ultrarunner knows, it isn’t even halfway.

GOW map view

The Great Ocean Walk (shuffle, sprint, stagger, roll, run, shuffle, dawdle, heave, bolt)

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RD Andy Hewat explains the GOW100’s complicated navigation protocol…

The first of the month’s 4 runs, the Great Ocean Walk 100, was on one of the most beautiful and unforgiving routes in Australia. With the simple instruction to keep the ocean on our left, close to a hundred runners raced, staggered, stumbled and deliriously zigzagged their way from Apollo Bay to the iconic Twelve Apostles. Perhaps if I’d been less preoccupied with thoughts of the long month ahead or had even just brought my climbing legs with me, I’d have run into sight of these monolithic oceanic landmarks before the sun had dropped from view for the day. Getting in just under 15 hours on a course that I’d expected to be a lot kinder was a good bucket of cold water to the face. Just as recently minted US Grand Slammer Andre Blumberg had advised me, confirming lessons from last year’s 4 Deserts Grand Slam, 4 out of 4 is a long game and it’s different than the one everyone else is playing. This challenge was going to be a challenge! Read more of this post

South Australian runners, Hoka is finally coming to Adelaide.

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Gotta love a new running store that appreciates both progress and their customers. Adelaide, get behind The Running Company when they open this week. Let them know what Hoka you need and we’ll be there soon.
Thank you to Chris for seeing the potential here and Sadie, Paul , and Maurice for your active support.

2013 Hoka OneOne running top now available online

That’s right! Now available online to Australia for $35 including delivery, men’s in black on white, women’s in pink on white. These super-breathable technical running singlets from our friends at Get Shirty wick sweat away and feel comfortable for running all day long. Check out the apparel section at http://shop.hokaoneone.com.au/clothing/ and simply ask for the new men’s or women’s top in the comments section.

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Where’s Hoka OneOne taking you?

Hoka fans

Hoka OneOne – the evolution continues

Hoka OneOne in 2013 is very much the same as Hoka OneOne in 2010 – an innovative and super comfortable running shoe.

But, clearly, a couple of things have changed. No longer is Hoka OneOne a brand with one, big, bright yellow Hulk foot of a shoe that is visible from outer space. In fact, the latest shoes from Hoka – the Rapa Nui and the Kailua – look almost normal. But they’re not – not entirely.

One of the most common questions we get at running and triathlon expos that we go to and demo runs that we put on from time to time is, ‘what’s the difference between the models?’. It’s not the most exciting sounding question, it’s definitely not as intriguing as, ‘what makes these different?’ (I mean, have you seen our shoes?) but it is a great question to answer. Answering the simple question, ‘what’s the difference between the models?’ is probably the easiest way to explain the evolution of Hoka OneOne, and therefore to understand just where the new Rapa Nui and Kailua fit in.

Current models, a comparison

Current models, a comparison

So here, briefly, is the evolution of the Hoka range. Read more of this post

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