Beautiful Running in Italy, and Rapa Nui Trails

Loving this video, shot from a drone and posted to the Hoka OneOne Australia Facebook by an Italian-based fan, Enrico Bocci.

It’s not just the terrain that’s different to Australian forest in this clip. Enjoy!

(and buy some Rapa Nui Trail from our shop or your local running specialist when you’re done)

Still 100km to get to halfway: Octember pt. 1 The Great Ocean Walk 100

Between October 12 and November 10, I have set myself the challenge of running 3 100km races and a 174km trailrunning slaughterhouse on one of Australia’s toughest 100-mile courses. It’s a total of 474 race kilometres within 30 days and even with 200 kilometres already down, I don’t feel any closer to the halfway mark. Maybe after this Sunday’s Ned Kelly Chase in Wangaratta (northern Victoria), when only the Great North Walk miler remains, I’ll feel like only the hardest part of Octember remains. But halfway isn’t the finish, and as every ultrarunner knows, it isn’t even halfway.

GOW map view

The Great Ocean Walk (shuffle, sprint, stagger, roll, run, shuffle, dawdle, heave, bolt)

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RD Andy Hewat explains the GOW100’s complicated navigation protocol…

The first of the month’s 4 runs, the Great Ocean Walk 100, was on one of the most beautiful and unforgiving routes in Australia. With the simple instruction to keep the ocean on our left, close to a hundred runners raced, staggered, stumbled and deliriously zigzagged their way from Apollo Bay to the iconic Twelve Apostles. Perhaps if I’d been less preoccupied with thoughts of the long month ahead or had even just brought my climbing legs with me, I’d have run into sight of these monolithic oceanic landmarks before the sun had dropped from view for the day. Getting in just under 15 hours on a course that I’d expected to be a lot kinder was a good bucket of cold water to the face. Just as recently minted US Grand Slammer Andre Blumberg had advised me, confirming lessons from last year’s 4 Deserts Grand Slam, 4 out of 4 is a long game and it’s different than the one everyone else is playing. This challenge was going to be a challenge! Read more of this post

474 race kilometres in 4 very ultra weekends

Hi, this is Roger from Hoka in Australia. I’m taking on an extreme running challenge starting this weekend at Great Ocean Walk. It’s not going to be fast, it’s not going to be pretty, but it’s definitely going to get interesting.

The running evolution that is taking over…

When a particularly large, superlight, and strange looking shoe appeared a few years ago, some thought it was science, others sorcery, but most just plain silly. The shoe outperformed the expectations of most and stale indignation turned slowly to intrigue.

Current models, a comparison

Current models, a comparison

Now, many runners have at least one friend pounding out the miles on trail or road in a pair of Hoka OneOne and even if they don’t, judging from Outdoor Retailer’s latest Gearapallooza, next year they’ll probably know someone running in a Hoka CloneClone.

Hoka One One is a real game changer – which is why so many other brands – even those touting minimal shoes very recently – are now introducing Hoka inspired shoes.   However, it seems as if they are strictly copying the oversize nature of some of the most popular Hoka models – which is only one aspect of the design.  Simply being oversized will not provide the same benefit as Hoka One One shoes.  There is more to the technology than just that.

That’s Jim Van Dine, Hoka’s global Brand President talking to RunBlogRun in a fresh new interview we thought you’d find interesting.

Read more here…

Hoka OneOne Conquest 2014

2013 Hoka OneOne running top now available online

That’s right! Now available online to Australia for $35 including delivery, men’s in black on white, women’s in pink on white. These super-breathable technical running singlets from our friends at Get Shirty wick sweat away and feel comfortable for running all day long. Check out the apparel section at http://shop.hokaoneone.com.au/clothing/ and simply ask for the new men’s or women’s top in the comments section.

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Where’s Hoka OneOne taking you?

Hoka fans

Hoka OneOne – the evolution continues

Hoka OneOne in 2013 is very much the same as Hoka OneOne in 2010 – an innovative and super comfortable running shoe.

But, clearly, a couple of things have changed. No longer is Hoka OneOne a brand with one, big, bright yellow Hulk foot of a shoe that is visible from outer space. In fact, the latest shoes from Hoka – the Rapa Nui and the Kailua – look almost normal. But they’re not – not entirely.

One of the most common questions we get at running and triathlon expos that we go to and demo runs that we put on from time to time is, ‘what’s the difference between the models?’. It’s not the most exciting sounding question, it’s definitely not as intriguing as, ‘what makes these different?’ (I mean, have you seen our shoes?) but it is a great question to answer. Answering the simple question, ‘what’s the difference between the models?’ is probably the easiest way to explain the evolution of Hoka OneOne, and therefore to understand just where the new Rapa Nui and Kailua fit in.

Current models, a comparison

Current models, a comparison

So here, briefly, is the evolution of the Hoka range. Read more of this post

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