The Hoka OneOne Bondi – what makes this running shoe so different?

For Australian runners, the Bondi B/ Bondi Low/ Bondi Speed/ Bondi 2/ Bondi 3 in all its incarnations has been the shoe that grabbed so much attention when Hoka first came to Australia back in 2011, the shoe that most users of Hoka OneOne running gear will have at least one pair of, and that probably offers the clearest first experience to new wearers of what Hoka OneOne means.

See the grey ones in the middle – that was my first pair of Bondi Bs! It kind of gets me emotional, and then I just feel grateful for the new colour schemes 🙂 Click on the picture for my first ever writeup of the Bondi B as well.

The Hoka OneOne Bondi puts 24.5mm of superlight cushioning under the forefoot, 29mm under the heel, and in the latest model – the Bondi 3 – it weighs in at 315g in a US8.5 men’s model and 267g in a US6.5W women’s model. You couldn’t possibly fit that much marshmallow under someone’s foot without tripling the weight of the shoe, but running on marshmallows is one of the most typical ways we hear new Hoka runners describe the feeling of the Bondi. Running on clouds, running on a trampoline, running on pillows – these are also common ways for runners to describe their first experience of the Bondi.

Fast forward 3 years, and the Bondi is a very advanced new animal with the same classic midsole and a number of champion endurance athletes singing its praises. #toldyouso

When you strap the Bondi to tired legs, or when you’re deep into a half-marathon or full marathon with less fatigue than you might be used to, suddenly the shoes weigh next to nothing and those clouds you’re running on feel like they’re racing toward the horizon. That, of course, is subjective. Read more of this post

Running For Stroke – Dan Englund in Runner’s World

Was at the newsagent checking out the review of the Conquest in the latest issue of Outside Magazine when I spotted this one in Runner’s World. Dan Englund’s a longtime Hoka user with a big brave back story, and having fought his way back from stroke at a surprisingly young age he’s now clocking up huge mileage and big dollars fundraising for the cause closest to his heart.

Dan Englund profiled for his courage and fundraising work in the February issue of Runners World Australia.

Dan Englund profiled for his courage and fundraising work in the February issue of Runners World Australia.

Running Shop Windows Getting a Big Makeover Next Week

NEW NEW NEW!

Ooh yeah…..

Hoka window jan 2014

 

Conquest Conquest Bondi Evo Stinson Trail Conquest Bondi Evo…. Did we mention…. HOKA!

If you run, this is all the Christmas tree you need…

Hoka xmas bp

 

And remember: it’s not too much pudding, it’s a commitment to carb-loading.

See you in the New Year with the New Gear.

The running evolution that is taking over…

When a particularly large, superlight, and strange looking shoe appeared a few years ago, some thought it was science, others sorcery, but most just plain silly. The shoe outperformed the expectations of most and stale indignation turned slowly to intrigue.

Current models, a comparison

Current models, a comparison

Now, many runners have at least one friend pounding out the miles on trail or road in a pair of Hoka OneOne and even if they don’t, judging from Outdoor Retailer’s latest Gearapallooza, next year they’ll probably know someone running in a Hoka CloneClone.

Hoka One One is a real game changer – which is why so many other brands – even those touting minimal shoes very recently – are now introducing Hoka inspired shoes.   However, it seems as if they are strictly copying the oversize nature of some of the most popular Hoka models – which is only one aspect of the design.  Simply being oversized will not provide the same benefit as Hoka One One shoes.  There is more to the technology than just that.

That’s Jim Van Dine, Hoka’s global Brand President talking to RunBlogRun in a fresh new interview we thought you’d find interesting.

Read more here…

Hoka OneOne Conquest 2014

South Australian runners, Hoka is finally coming to Adelaide.

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Gotta love a new running store that appreciates both progress and their customers. Adelaide, get behind The Running Company when they open this week. Let them know what Hoka you need and we’ll be there soon.
Thank you to Chris for seeing the potential here and Sadie, Paul , and Maurice for your active support.

Hoka OneOne 2014: Best in Show

The Hoka OneOne Conquest, due in 2014.

Outdoor Retailer in the US is the gear guru’s Lollapalooza, it’s Christmas for technical material heads, it’s the Big Day Out for mountaineers, adventurers and athletes, without the drifting piles of garbage and retro rock carried past drunk teenagers by strong summer winds.

Basically, Outdoor Retailer is the place to be if you’re into innovation, functional equipment, and want to know what’s going to blow up over the next 12 months.

Guess what? We told you so.

Hoka best in show

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