Running shoes for 2013: R4YL magazine

Tarmac 2013

I have to say that we are fans of Run 4 Your Life magazine. They constantly demonstrate the maturity needed to consider and appreciate a range of different approaches to running and running technology. We’re especially stoked that they have recognized that Hoka OneOne is a new concept done well.

MBT, for those who don’t know the brand, is Masai Barefoot Technology, developed from the idea that many Masai in Africa protect their feet by tying pieces of car tyre underneath them. We see a marked difference between Hoka and MBT, despite initial visual similarities. Aside from the differences in weight and performance, MBT try to achieve their goal of enlivening the muscles by creating an instability platform. Hoka keeps the muscles alive on the run for longer by providing a dependable stability platform.

Bondi and Tarmac Jan 2013 r4yl cover

One Response to Running shoes for 2013: R4YL magazine

  1. paula says:

    i just love them and my huband has 3 pairs xo hoka

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: