Birth of innovation – The Origins of Hoka One One

Ski R&D + MTB = Hoka One One.

WTF?

Seriously, these are the origins of Hoka One One. This is stuff that even I didn’t know but learnt on recent visit to Boulder Colorado. Pretty cool insights from Johnny Halberstadt, endurance running legend and President, Boulder Running Company.

Tune in next time to hear why this world-class runner calls Hoka One One ‘spellcheck for your feet’.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: